Publics' Expectation Toward Ethical Leadership and Ethical Corporate Social Responsibility (CSR): Evidence From the U.S. and South Korea

IF 4.2 2区 哲学 Q2 BUSINESS
Keonyoung Park, Hyejoon Rim
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引用次数: 0

Abstract

Despite continuous academic attempts to investigate the relationship between public expectations of ethical leadership and corporate social responsibility (CSR) efforts, little research has demonstrated the subliminal process of the relationship. This study focuses on the publics' power distance perceptions as a key driver to lead individuals to prioritize CSR, mediated by the expectations of corporate ethical leadership. To further understand the mechanism and the way power distance perception influences public attitudes toward CSR operations, this study suggests a theoretical model illustrating the relationships among power distance perception, expectancy of ethical leadership, expectancy of ethical CSR, and willingness to support socially responsible companies. A cross-national survey was conducted to provide empirical evidence from the United States (U.S.) and South Korea. Given that strategic approaches of CSR prioritize meeting public expectations toward corporate social roles, this study provides meaningful implications on public relations practice and CSR scholarship by demonstrating how public expectations of corporate ethical operations are shaped and how these expectations influence the public evaluation of corporate behaviors.

Abstract Image

公众对伦理型领导和伦理型企业社会责任的期望:来自美国和韩国的证据
尽管学术界不断尝试调查公众对道德领导的期望与企业社会责任(CSR)努力之间的关系,但很少有研究表明这种关系的潜意识过程。本研究的重点是公众的权力距离感知是引导个人优先考虑企业社会责任的关键驱动因素,并受到企业道德领导期望的中介作用。为了进一步了解权力距离感知影响公众社会责任态度的机制和方式,本研究提出了权力距离感知、道德领导期望、道德企业社会责任期望和支持社会责任公司意愿之间关系的理论模型。为了提供美国和韩国的经验证据,进行了一项跨国调查。鉴于企业社会责任的战略方法优先考虑满足公众对企业社会角色的期望,本研究通过展示公众对企业道德运营的期望是如何形成的,以及这些期望如何影响公众对企业行为的评价,为公共关系实践和企业社会责任学术提供了有意义的启示。
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来源期刊
CiteScore
5.20
自引率
19.00%
发文量
86
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