E-commerce in Spain: Trends, growth, and market dynamics (2018–2021)

IF 6.4 2区管理学 Q1 COMMUNICATION

Telecommunications Policy Pub Date : 2025-08-01 DOI:10.1016/j.telpol.2025.103003

Mona Farid Badran , Rafael López , Angel Valarezo , Teodosio Pérez-Amaral

引用次数: 0

Abstract

In 2006, only 10 % of individuals in Spain engaged in e-commerce, while the period from 2018 to 2021 has seen a significant rise, with the proportion of people aged 16 to 74 making online purchases in the last three months increasing from 43.5 % to 55.2 %. This study utilizes a comprehensive panel dataset derived from the Instituto Nacional de Estadística (INE) surveys, analyzing 65,386 observations to track these changes. This research identifies the principal drivers and barriers influencing e-commerce adoption through descriptive and advanced longitudinal analysis. We hypothesize and confirm key control variables' signs and statistical significance, including income levels, gender, educational attainment, and digital skills. Our findings provide critical insights into the evolving digital commerce landscape, offering valuable implications for policymakers and business strategists aiming to enhance digital inclusivity and market reach.

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西班牙电子商务：趋势、增长和市场动态（2018-2021）

2006年，西班牙只有10%的人从事电子商务，而2018年至2021年期间，这一比例大幅上升，过去三个月，16岁至74岁的人在网上购物的比例从43.5%上升到55.2%。这项研究利用了来自国家研究所Estadística （INE）调查的综合面板数据集，分析了65386个观察结果来跟踪这些变化。本研究通过描述性和高级纵向分析确定了影响电子商务采用的主要驱动因素和障碍。我们假设并确认了关键控制变量的标志和统计意义，包括收入水平、性别、受教育程度和数字技能。我们的研究结果为不断发展的数字商务格局提供了重要见解，为旨在提高数字包容性和市场覆盖面的政策制定者和商业战略家提供了有价值的建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Telecommunications Policy 工程技术-电信学

CiteScore

10.80

自引率

12.50%

发文量

122

审稿时长

38 days

期刊介绍： Telecommunications Policy is concerned with the impact of digitalization in the economy and society. The journal is multidisciplinary, encompassing conceptual, theoretical and empirical studies, quantitative as well as qualitative. The scope includes policy, regulation, and governance; big data, artificial intelligence and data science; new and traditional sectors encompassing new media and the platform economy; management, entrepreneurship, innovation and use. Contributions may explore these topics at national, regional and international levels, including issues confronting both developed and developing countries. The papers accepted by the journal meet high standards of analytical rigor and policy relevance.