Zhang Jieyao, Jeetesh Kumar, Erose Sthapit, Brian Garrod
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Abstract
This study uses protection motivation theory as its theoretical foundation to examine the relationships between crowding experience, cognitive appraisal, risk perception, and protection behavioral intention. Data were gathered from 361 tourists who had experienced crowding situations. Structural equation modeling was then used to test a proposed conceptual model. The results indicate significant relationships between coping appraisal, risk perception, and tourists' protection intention. Risk perception, meanwhile, was found to fully mediate the relationship between crowding experience and protection behavior intention. Implications for tourism management include the need to promote not only awareness of overcrowding but also readiness among tourists to adapt to overcrowded conditions. More and better information is needed on the potential for overcrowding and its associated risks before tourists respond regarding protective behavior change.
期刊介绍：
International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.
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