Ana Leiras , Trinidad Domínguez-Vila , José Magano
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引用次数: 0
Abstract
This study identifies key attributes shaping the perceived image of accessible tourist destinations (ATDs) from the perspectives of various demand segments, including people with disabilities, individuals with health condition and their companions, and tourists without accessibility needs. It also compares these perceived attributes with those projected by destination management organizations (DMOs), as identified in previous research. A survey of 1052 Portuguese participants, employing quota sampling, supported a two-factor model of ATDs' perceived image, with accessibility as a transversal dimension encompassing structural and environmental features. Accessible infrastructure and safety were identified as essential, while price and inclusive messaging were not significant in the confirmatory factor analysis. Attribute prioritization varies across segments, the results revealing substantial gaps between perceived and projected images, pointing to the need for closer alignment in destination branding strategies.
期刊介绍:
Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.