On-screen reading vs. On-paper reading: Does it influence trust and risk differently?

IF 4.7 2区 经济学 Q1 BUSINESS, FINANCE
John P. Harrison, Subhashish Samaddar
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引用次数: 0

Abstract

On-screen Reading vs. On-paper Reading: Does It Influence Trust and Risk Differently?
The current shift in reading medium is from on-paper reading to reading on electronic screen. Not tested to date is whether the reading medium has any effect on investment behaviors such as trust and risk. Through a field experiment, we tested subjects (N = min 209) who were recruited online, ranging in age from 18 to 69 years for reading both on screen and on paper.
The results showed that the reading medium had no significant effect on the subjects’ self-reported trust but had a significant effect on self-reported risk tolerance, with reading on screen showing markedly more risk tolerance especially in younger ages. The results also showed increased trust with age in reading financial material, and as expected risk tolerance was shown to be significantly negatively related to age. These results imply that reading financial material on screen will result in a higher risk tolerance than would reading the same financial material on paper.
屏幕阅读与纸上阅读:对信任和风险的影响不同吗?
屏幕阅读与纸上阅读:对信任和风险的影响不同吗?当前的阅读媒介是从纸质阅读向电子屏幕阅读转变。阅读媒介是否对信任和风险等投资行为有影响,迄今尚未得到检验。通过实地实验,我们测试了在线招募的受试者(N = min 209),年龄从18岁到69岁不等,阅读屏幕和纸质书。结果表明,阅读媒介对被试自我报告的信任没有显著影响,但对自我报告的风险承受能力有显著影响,屏幕阅读明显表现出更强的风险承受能力,尤其是在年龄较小的人群中。结果还显示,在阅读金融材料时,随着年龄的增长,信任度增加,正如预期的那样,风险承受能力与年龄呈显著负相关。这些结果表明,在屏幕上阅读金融材料会比在纸上阅读同样的金融材料产生更高的风险承受能力。
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来源期刊
CiteScore
13.20
自引率
6.10%
发文量
75
审稿时长
69 days
期刊介绍: Behavioral and Experimental Finance represent lenses and approaches through which we can view financial decision-making. The aim of the journal is to publish high quality research in all fields of finance, where such research is carried out with a behavioral perspective and / or is carried out via experimental methods. It is open to but not limited to papers which cover investigations of biases, the role of various neurological markers in financial decision making, national and organizational culture as it impacts financial decision making, sentiment and asset pricing, the design and implementation of experiments to investigate financial decision making and trading, methodological experiments, and natural experiments. Journal of Behavioral and Experimental Finance welcomes full-length and short letter papers in the area of behavioral finance and experimental finance. The focus is on rapid dissemination of high-impact research in these areas.
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