How do environmental and cultural factors shape red tourism behavioral intentions: a moderated mediation model.

IF 2.9 3区心理学 Q2 PSYCHOLOGY, MULTIDISCIPLINARY

Frontiers in Psychology Pub Date : 2025-07-09 eCollection Date: 2025-01-01 DOI:10.3389/fpsyg.2025.1566533

Cong Chen, Yinghui Lai, Chenjing Huo

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引用次数: 0

Abstract

Introduction: This study investigates how environmental restorativeness perception and cultural identity shape the relationship between red tourism experience and post-visit behavioral intentions.

Methods: A structured questionnaire was administered to 1,195 tourists at two iconic red tourism destinations in China, Xibaipo and Shaoshan. Key constructs, including red tourism experience, environmental restorativeness perception, cultural identity, and post-visit behavioral intentions, were assessed using validated multi-item scales. After controlling for gender, age, and education as covariates, latent moderated structural equation modeling (LMS) was employed to analyze mediation and moderation effects.

Results: The results indicate that environmental restorativeness perception significantly mediates the influence of red tourism experience on post-visit behavioral intentions. Cultural identity significantly moderates the first stage of this mediation pathway, such that higher cultural identity strengthens the positive effect of red tourism experience on perceived restorativeness.

Discussion: These findings suggest that red tourism environments can restore attention and reduce stress while simultaneously reinforcing collective identity, thus promoting loyalty behaviors. The study contributes to environmental psychology and heritage tourism by highlighting the dual pathway through which ideological landscapes foster both emotional recovery and socio-cultural engagement.

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环境文化因素对红色旅游行为意向的影响：一个有调节的中介模型。

摘要本研究探讨环境恢复性知觉与文化认同如何塑造红色旅游体验与游后行为意向的关系。方法：采用结构化问卷调查的方法，对西柏坡和韶山两大红色旅游胜地的1195名游客进行调查。主要构念包括红色旅游体验、环境恢复性知觉、文化认同和游后行为意向。在控制性别、年龄和受教育程度作为协变量后，采用潜在调节结构方程模型（LMS）分析中介和调节效应。结果：环境恢复性知觉显著中介红色旅游体验对游后行为意向的影响。文化认同显著调节了这一中介路径的第一阶段，即较高的文化认同强化了红色旅游体验对感知恢复性的正向作用。讨论：这些研究结果表明，红色旅游环境可以恢复注意力和减少压力，同时增强集体认同，从而促进忠诚行为。该研究通过强调意识形态景观促进情感恢复和社会文化参与的双重途径，为环境心理学和遗产旅游做出了贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Frontiers in Psychology PSYCHOLOGY, MULTIDISCIPLINARY-

CiteScore

5.30

自引率

13.20%

发文量

7396

审稿时长

14 weeks

期刊介绍： Frontiers in Psychology is the largest journal in its field, publishing rigorously peer-reviewed research across the psychological sciences, from clinical research to cognitive science, from perception to consciousness, from imaging studies to human factors, and from animal cognition to social psychology. Field Chief Editor Axel Cleeremans at the Free University of Brussels is supported by an outstanding Editorial Board of international researchers. This multidisciplinary open-access journal is at the forefront of disseminating and communicating scientific knowledge and impactful discoveries to researchers, academics, clinicians and the public worldwide. The journal publishes the best research across the entire field of psychology. Today, psychological science is becoming increasingly important at all levels of society, from the treatment of clinical disorders to our basic understanding of how the mind works. It is highly interdisciplinary, borrowing questions from philosophy, methods from neuroscience and insights from clinical practice - all in the goal of furthering our grasp of human nature and society, as well as our ability to develop new intervention methods.