All for one and one for all: The spillover effect of sports on tourism market value

IF 8.3 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-07-18 DOI:10.1016/j.ijhm.2025.104388

Fernando Campayo-Sanchez , Francisco José Mas-Ruiz , Juan Luis Nicolau

引用次数: 0

Abstract

The literature on sports tourism shows the relationship between sports events and market value from different perspectives; however, the results of this study offer a new theoretical angle: the spillover effect of high-profile athletes on hotel market value. On the basis of the associative network memory theory, we argue that people create connections between athletes and the country where these athletes play, thereby enhancing the country’s brand awareness and recognition. The empirical analysis, focused on renowned soccer signings and their effects on hotel chains, shows an increase in market value attributed to the announcements of the signings of these acclaimed athletes, giving rise to a spillover effect. The main theoretical implication derived from the alluded new theoretical angle of the spillover effect of high-profile soccer players on hotel market value.

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人人为我，我为人人：体育对旅游市场价值的溢出效应

体育旅游相关文献从不同角度展示了体育赛事与市场价值的关系；然而，本研究的结果提供了一个新的理论视角：知名运动员对酒店市场价值的溢出效应。在联想网络记忆理论的基础上，我们认为人们在运动员和运动员所在的国家之间建立了联系，从而提高了国家的品牌知名度和认知度。该实证分析主要关注知名足球运动员的签约及其对连锁酒店的影响，结果显示，这些知名运动员的签约公告会带来市场价值的增加，从而产生溢出效应。本文的主要理论含义来源于对知名足球运动员对酒店市场价值溢出效应的新理论视角。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.