{"title":"Analyzing Tourist Online Environmental Discourse With Big Data: A Study of 43 UNESCO Natural World Heritage Sites","authors":"Salman Yousaf, Jong Min Kim","doi":"10.1002/jtr.70087","DOIUrl":null,"url":null,"abstract":"<div>\n \n <p>This study evaluates the impact of tourists' online environmental discourse (OED) on satisfaction with UNESCO Natural World Heritage (NWH) sites, applying norm activation theory and theories of reasoned action and planned behavior. It addresses sustainability concerns of NWH sites impacted by tourism, analyzing 130,264 TripAdvisor.com reviews covering 43 NWH sites in the United States, United Kingdom, Australia, New Zealand and Canada. The findings show that environmental content in reviews relates to higher ratings, indicating a positive influence of OED on tourists' satisfaction with NWH sites. This study makes significant contributions to the emerging research on NWH sites and scholarly discourse on sustainable tourist behaviors. The implications of these findings are pivotal for shaping effective management strategies for NWH sites.</p>\n </div>","PeriodicalId":51375,"journal":{"name":"International Journal of Tourism Research","volume":"27 4","pages":""},"PeriodicalIF":5.7000,"publicationDate":"2025-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/jtr.70087","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
This study evaluates the impact of tourists' online environmental discourse (OED) on satisfaction with UNESCO Natural World Heritage (NWH) sites, applying norm activation theory and theories of reasoned action and planned behavior. It addresses sustainability concerns of NWH sites impacted by tourism, analyzing 130,264 TripAdvisor.com reviews covering 43 NWH sites in the United States, United Kingdom, Australia, New Zealand and Canada. The findings show that environmental content in reviews relates to higher ratings, indicating a positive influence of OED on tourists' satisfaction with NWH sites. This study makes significant contributions to the emerging research on NWH sites and scholarly discourse on sustainable tourist behaviors. The implications of these findings are pivotal for shaping effective management strategies for NWH sites.
期刊介绍：
International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.
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