Feeling good - bodies in destination brand love

IF 10.4 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Annals of Tourism Research Pub Date : 2025-07-14 DOI:10.1016/j.annals.2025.103998

Kaisa Aro , Jaana Tähtinen

引用次数: 0

Abstract

This study extends the conceptualization of destination brand love with a bodily dimension. Although tourism research and affective and cognitive science acknowledge that we sense the world through our bodies, the human body seldom appears in brand-love studies. This study shifts the focus from the antecedents and consequences of brand love to consumers' multidimensional brand-love relationships. We distinguish two ontological approaches to brand love by studying an outdoor destination brand. The first conceptualizes destination brand love as a four-dimensional entity of bodily, cognitive, emotional, and behavioral dimensions. The second is a processual conceptualization considering destination brand-loving as an ongoing process. The study offers two alternative and connected conceptualizations for tourism marketing scholars: destination brand love and destination brand-loving.

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感觉良好-身体在目的地品牌的爱

本研究将目的地品牌之爱的概念延伸至身体层面。尽管旅游研究以及情感和认知科学都承认我们通过身体感知世界，但人体很少出现在品牌热爱研究中。本研究将焦点从品牌爱的前因后果转移到消费者多维度的品牌爱关系上。我们通过研究一个户外目的地品牌来区分两种本体论的品牌爱的方法。第一个概念将目的地品牌之爱定义为身体、认知、情感和行为四个维度的四维实体。第二种是过程概念化，将目的地品牌热爱视为一个持续的过程。该研究为旅游营销学者提供了两个相互关联的概念：目的地品牌热爱和目的地品牌热爱。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Annals of Tourism Research Multiple-

CiteScore

19.10

自引率

9.10%

发文量

135

审稿时长

42 days

期刊介绍： The Annals of Tourism Research is a scholarly journal that focuses on academic perspectives related to tourism. The journal defines tourism as a global economic activity that involves travel behavior, management and marketing activities of service industries catering to consumer demand, the effects of tourism on communities, and policy and governance at local, national, and international levels. While the journal aims to strike a balance between theory and application, its primary focus is on developing theoretical constructs that bridge the gap between business and the social and behavioral sciences. The disciplinary areas covered in the journal include, but are not limited to, service industries management, marketing science, consumer marketing, decision-making and behavior, business ethics, economics and forecasting, environment, geography and development, education and knowledge development, political science and administration, consumer-focused psychology, and anthropology and sociology.