{"title":"From knowledge tracing to preference tracing: Capturing dynamic user preferences for personalized recommendation","authors":"Jungmin Hwang , Hakyeon Lee","doi":"10.1016/j.elerap.2025.101527","DOIUrl":null,"url":null,"abstract":"<div><div>Individual preferences change over time. While sequential recommenders have gained attention for accommodating changing user preferences, they have struggled to identify users’ preferences at a granular, component-wise level. This paper introduces a novel approach called preference tracing, inspired by the concept of knowledge tracing, originally developed in the educational domain. Knowledge tracing dynamically estimates a student’s knowledge state through interactions with question–answer pairs and knowledge components, predicting the likelihood of correctly answering an exercise based on the estimated knowledge state. Similarly, preference tracing continuously estimates a user's preference state as they engage with content over time, predicting whether a user will enjoy a specific movie based on the estimated preference state. Our empirical evaluations demonstrate that Bayesian knowledge tracing (BKT)-based preference tracing not only delivers comparable predictive performance but also effectively captures users’ preference states at a component-wise level. Moreover, deep learning-based knowledge tracing (DLKT)-based preference tracing, which operates without predefined movie components, outperforms recent deep learning-based recommendation models, unveiling its potential to provide more accurate and nuanced recommendations.</div></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"73 ","pages":"Article 101527"},"PeriodicalIF":5.9000,"publicationDate":"2025-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Electronic Commerce Research and Applications","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S1567422325000523","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
Individual preferences change over time. While sequential recommenders have gained attention for accommodating changing user preferences, they have struggled to identify users’ preferences at a granular, component-wise level. This paper introduces a novel approach called preference tracing, inspired by the concept of knowledge tracing, originally developed in the educational domain. Knowledge tracing dynamically estimates a student’s knowledge state through interactions with question–answer pairs and knowledge components, predicting the likelihood of correctly answering an exercise based on the estimated knowledge state. Similarly, preference tracing continuously estimates a user's preference state as they engage with content over time, predicting whether a user will enjoy a specific movie based on the estimated preference state. Our empirical evaluations demonstrate that Bayesian knowledge tracing (BKT)-based preference tracing not only delivers comparable predictive performance but also effectively captures users’ preference states at a component-wise level. Moreover, deep learning-based knowledge tracing (DLKT)-based preference tracing, which operates without predefined movie components, outperforms recent deep learning-based recommendation models, unveiling its potential to provide more accurate and nuanced recommendations.
期刊介绍:
Electronic Commerce Research and Applications aims to create and disseminate enduring knowledge for the fast-changing e-commerce environment. A major dilemma in e-commerce research is how to achieve a balance between the currency and the life span of knowledge.
Electronic Commerce Research and Applications will contribute to the establishment of a research community to create the knowledge, technology, theory, and applications for the development of electronic commerce. This is targeted at the intersection of technological potential and business aims.