Eliana DuBosar, Jay D. Hmielowski, Muhammad Ehab Rasul
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引用次数: 0
Abstract
In an era of declining American media trust, it is crucial to examine methods for increasing trust and encouraging holistic information seeking. Accordingly, we extend scholarship assessing outcomes of journalistic transparency by examining the effects of providing consumers with a breakdown of the political diversity of journalists working for a news outlet. We conducted three experiments varying the ideological (Study 1) and partisan (Studies 2 and 3) identification of journalists working for an outlet, assessing impacts on outlet trust, use, and avoidance intentions, and whether trust mediated relationships for the latter two outcomes. Participants reported higher trust, greater use, and lower avoidance intentions for balanced (i.e., equally represented political viewpoints) and unaffiliated (i.e., no political information) outlets compared to two partisan majority outlets. Results showed no differences in trust or use/avoidance intentions between the unaffiliated and balanced outlets. Additionally, an out-group bias was prevalent for partisans across all three experiments.
期刊介绍:
Empirical research in communication began in the 20th century, and there are more researchers pursuing answers to communication questions today than at any other time. The editorial goal of Communication Research is to offer a special opportunity for reflection and change in the new millennium. To qualify for publication, research should, first, be explicitly tied to some form of communication; second, be theoretically driven with results that inform theory; third, use the most rigorous empirical methods; and fourth, be directly linked to the most important problems and issues facing humankind. Critieria do not privilege any particular context; indeed, we believe that the key problems facing humankind occur in close relationships, groups, organiations, and cultures.