Linguistic landscape as semiotic stance-taking interactant: Orders of affect and citizen-consumer subjectification in ‘treaty port area’

IF 1.4 2区文学 Q2 COMMUNICATION

Language & Communication Pub Date : 2025-07-09 DOI:10.1016/j.langcom.2025.06.006

Zhixin Liu

引用次数: 0

Abstract

Inspired by ‘affective regime’, linguistic landscape (LL) research has increasingly foregrounded affect as a central concern. By developing the interactional approach of ‘affective stancetaking’, the paper extends current scholarship by explaining how affect circulates historically and how it affords specific positioning to sign viewers. Drawing on a longitudinal ethnographic fieldwork in China's treaty port area, I examine how an affect (ranging from nostalgia, xiaozi, to party loyalty) becomes interdiscursively produced by semiotic stancetaking processes across LL signs. Furthermore, the place-making project unfolds systematic ‘orders of affect’, embedded with multiple co-existent authorities (i.e., polycentricity) that govern local identity, cosmopolitan-class elitism, and party-state citizenship. This analysis highlights how LL communications discursive-ideologically subjectify citizen-consumers into political and economic structures.

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语言景观作为符号学立场的互动：“条约港区”的情感秩序与公民-消费者主体化

受“情感机制”的启发，语言景观（LL）研究越来越重视情感作为一个中心问题。通过发展“情感立场”的互动方法，本文通过解释影响如何在历史上传播以及它如何为手语观众提供特定定位来扩展当前的学术研究。在中国通商口岸地区的纵向民族志田野调查中，我研究了一种影响（从怀旧、小资到党的忠诚）是如何通过跨LL符号的符号化过程在话语间产生的。此外，场地制作项目展现了系统的“情感秩序”，嵌入了多个共存的权威（即多中心），这些权威管理着地方身份、世界主义阶级精英主义和党国公民身份。这一分析强调了LL如何在话语意识形态上将公民消费者主体化到政治和经济结构中。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Language & Communication Multiple-

CiteScore

3.40

自引率

6.70%

发文量

期刊介绍： This journal is unique in that it provides a forum devoted to the interdisciplinary study of language and communication. The investigation of language and its communicational functions is treated as a concern shared in common by those working in applied linguistics, child development, cultural studies, discourse analysis, intellectual history, legal studies, language evolution, linguistic anthropology, linguistics, philosophy, the politics of language, pragmatics, psychology, rhetoric, semiotics, and sociolinguistics. The journal invites contributions which explore the implications of current research for establishing common theoretical frameworks within which findings from different areas of study may be accommodated and interrelated. By focusing attention on the many ways in which language is integrated with other forms of communicational activity and interactional behaviour, it is intended to encourage approaches to the study of language and communication which are not restricted by existing disciplinary boundaries.