{"title":"The influence of seat pitch, wi-fi, and other service features on airfares and passenger share in the U.S. domestic air travel market","authors":"Kiljae K. Lee , Li Zou , Scott Ambrose","doi":"10.1016/j.jairtraman.2025.102853","DOIUrl":null,"url":null,"abstract":"<div><div>This study examines how six service features affect passenger share and airfare in the U.S. domestic market. Applying two-stage least squares and random forest models to 5248 O&D records, we find seat pitch has the strongest impact. The relationship is nonlinear: share rises sharply at 29 inches, then levels off -- suggesting passengers may view 29 inches as a minimum comfort threshold. Wi-Fi impact plateaus: moving from no to paid Wi-Fi boosts share, but making it free adds little, suggesting connectivity is valued more than whether it is free. Live TV is negatively associated with share. USB access and aircraft age show modest positive association with both share and fares, while aircraft size has a strong positive association with share but a slight negative effect on fares. Building on recent empirical studies of service differentiation in aviation, these findings highlight that passenger preferences are evolving by valuing functional and digital connectivity.</div></div>","PeriodicalId":14925,"journal":{"name":"Journal of Air Transport Management","volume":"128 ","pages":"Article 102853"},"PeriodicalIF":3.9000,"publicationDate":"2025-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Air Transport Management","FirstCategoryId":"5","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0969699725001164","RegionNum":2,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"TRANSPORTATION","Score":null,"Total":0}
引用次数: 0
Abstract
This study examines how six service features affect passenger share and airfare in the U.S. domestic market. Applying two-stage least squares and random forest models to 5248 O&D records, we find seat pitch has the strongest impact. The relationship is nonlinear: share rises sharply at 29 inches, then levels off -- suggesting passengers may view 29 inches as a minimum comfort threshold. Wi-Fi impact plateaus: moving from no to paid Wi-Fi boosts share, but making it free adds little, suggesting connectivity is valued more than whether it is free. Live TV is negatively associated with share. USB access and aircraft age show modest positive association with both share and fares, while aircraft size has a strong positive association with share but a slight negative effect on fares. Building on recent empirical studies of service differentiation in aviation, these findings highlight that passenger preferences are evolving by valuing functional and digital connectivity.
期刊介绍:
The Journal of Air Transport Management (JATM) sets out to address, through high quality research articles and authoritative commentary, the major economic, management and policy issues facing the air transport industry today. It offers practitioners and academics an international and dynamic forum for analysis and discussion of these issues, linking research and practice and stimulating interaction between the two. The refereed papers in the journal cover all the major sectors of the industry (airlines, airports, air traffic management) as well as related areas such as tourism management and logistics. Papers are blind reviewed, normally by two referees, chosen for their specialist knowledge. The journal provides independent, original and rigorous analysis in the areas of: • Policy, regulation and law • Strategy • Operations • Marketing • Economics and finance • Sustainability