Anticipated emotional volatility in tour bookings

IF 10.4 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Annals of Tourism Research Pub Date : 2025-07-10 DOI:10.1016/j.annals.2025.103997

Shanshi Li , Luqing Wang , Shasha Liu

引用次数: 0

Abstract

Tour products often present sequential experiences, leading tourists to picture themselves in each event and foresee their emotional responses. However, research has largely overlooked how anticipated emotional volatility influences booking intentions. Using cognitive appraisal theory, this study examines how high versus low anticipated emotional volatility affects tourist responses through a mixed-method approach involving choice tasks, semi-structured interviews, and five experiments. Results show that tours with high (vs. low) anticipated emotional volatility enhance booking intentions, with perceived novelty and interest as sequential mediators. The effect of perceived novelty on interest is more pronounced among high variety-seeking tourists. Findings underscore the significance of anticipated emotional volatility in tour design and provide valuable insights for creating and marketing more engaging tour itineraries.

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预定行程时预期情绪波动

旅游产品通常呈现连续的体验，引导游客在每个事件中描绘自己，并预见他们的情绪反应。然而，研究在很大程度上忽略了预期的情绪波动如何影响预订意愿。本研究运用认知评价理论，通过选择任务、半结构化访谈和五个实验的混合方法，考察了高预期情绪波动和低预期情绪波动对游客反应的影响。结果表明，高（相对于低）预期情绪波动的旅游增强了预订意向，感知到的新鲜感和兴趣是顺序中介。新奇感对兴趣的影响在追求多样性的游客中更为明显。研究结果强调了预期情绪波动在旅游设计中的重要性，并为创造和营销更具吸引力的旅游线路提供了有价值的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Annals of Tourism Research Multiple-

CiteScore

19.10

自引率

9.10%

发文量

135

审稿时长

42 days

期刊介绍： The Annals of Tourism Research is a scholarly journal that focuses on academic perspectives related to tourism. The journal defines tourism as a global economic activity that involves travel behavior, management and marketing activities of service industries catering to consumer demand, the effects of tourism on communities, and policy and governance at local, national, and international levels. While the journal aims to strike a balance between theory and application, its primary focus is on developing theoretical constructs that bridge the gap between business and the social and behavioral sciences. The disciplinary areas covered in the journal include, but are not limited to, service industries management, marketing science, consumer marketing, decision-making and behavior, business ethics, economics and forecasting, environment, geography and development, education and knowledge development, political science and administration, consumer-focused psychology, and anthropology and sociology.