Christian Laesser , Stephan Reinhold , Pietro Beritelli
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引用次数: 0
Abstract
This article presents the 2024 Consensus on Advances in Destination Management, a state-of-the-field reflection on topics related to destination marketing and management along with a research agenda. It constitutes the fifth contribution in a series of articles initiated in 2012 based on the biennial conference of the same name. The agenda is grounded in the collaborative consensus discourse methodology. To identify relevant avenues for future research, the consensus draws on three days of structured interactions among scholarly and industry experts invested in advancing the research and practice of destination marketing and management for sustainable development of tourist destinations that took place at the 6th Advances in Destination Management Forum in Lucerne, Switzerland. The consensus details avenues for further research in six key areas that relate to destination governance, destination marketing, sustainable development and resilience, the role of DMOs, new technologies, and destinations and data.
期刊介绍:
The Journal of Destination Marketing & Management (JDMM) is an international journal that focuses on the study of tourist destinations, specifically their marketing and management. It aims to provide a critical understanding of all aspects of destination marketing and management, considering their unique contexts in terms of policy, planning, economics, geography, and history. The journal seeks to develop a strong theoretical foundation in this field by incorporating knowledge from various disciplinary approaches. Additionally, JDMM aims to promote critical thinking and innovation in destination marketing and management, expand the boundaries of knowledge, and serve as a platform for international idea exchange.