Social Dilemmas in Small Enterprises' Intention to Switch to Green Supply With a Premium Price

IF 8.3 2区管理学 Q1 BUSINESS

Corporate Social Responsibility and Environmental Management Pub Date : 2025-04-29 DOI:10.1002/csr.3208

Hsing-Hua Stella Chang, Cher-Min Fong, Ku-Yuan Wang

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Abstract

This study introduces a power conflict perspective rooted in social exchange theory to investigate the key drivers behind small and medium-sized enterprises' (SMEs') intention to switch to green supply with a premium price, an increasingly significant issue in strategic management and global sustainability. By synthesizing institutional theory with insights from industrial organization research, this research proposes that SMEs' decisions to switch to green supply are not solely dictated by regulatory compliance. Instead, they are shaped by the tension between normative stakeholder power advocating for environmental practices and supplier power arising from market competition, creating a social dilemma. While suppliers are a distinct group of stakeholders, their power in market competition introduces conflicting pressures that shape SME decision-making. Surveys of 441 SMEs confirm that greater normative stakeholder power leads to higher switching intention. However, supplier power diminishes the effect of normative stakeholder power. This study establishes the role of power conflicts in shaping SMEs' environmental sustainability decisions and introduces a novel examination of how industry structure influences environmentally conscious purchasing decisions.

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小企业转向绿色溢价供给的社会困境

本研究引入根植于社会交换理论的权力冲突视角，探讨中小企业（SMEs）转向绿色溢价供应意愿背后的关键驱动因素，这是战略管理和全球可持续性中日益重要的问题。通过将制度理论与产业组织研究的见解相结合，本研究提出中小企业转向绿色供应的决策并不仅仅是由监管合规决定的。相反，它们是由倡导环保实践的规范利益相关者权力与市场竞争中产生的供应商权力之间的紧张关系所塑造的，造成了一种社会困境。虽然供应商是一个独特的利益相关者群体，但他们在市场竞争中的权力带来了影响中小企业决策的相互冲突的压力。对441家中小企业的调查证实，规范性利益相关者权力越大，转换意愿越高。然而，供应商权力削弱了规范性利益相关者权力的作用。本研究确立了权力冲突在塑造中小企业环境可持续性决策中的作用，并引入了行业结构如何影响环保意识购买决策的新研究。

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来源期刊

Corporate Social Responsibility and Environmental Management Multiple-

CiteScore

17.20

自引率

16.30%

发文量

189

期刊介绍： Corporate Social Responsibility and Environmental Management is a journal that publishes both theoretical and practical contributions related to the social and environmental responsibilities of businesses in the context of sustainable development. It covers a wide range of topics, including tools and practices associated with these responsibilities, case studies, and cross-country surveys of best practices. The journal aims to help organizations improve their performance and accountability in these areas. The main focus of the journal is on research and practical advice for the development and assessment of social responsibility and environmental tools. It also features practical case studies and evaluates the strengths and weaknesses of different approaches to sustainability. The journal encourages the discussion and debate of sustainability issues and closely monitors the demands of various stakeholder groups. Corporate Social Responsibility and Environmental Management is a refereed journal, meaning that all contributions undergo a rigorous review process. It seeks high-quality contributions that appeal to a diverse audience from various disciplines.