A content analysis of #PostpartumBody videos on TikTok

IF 5.4 1区心理学 Q1 PSYCHIATRY

Body Image Pub Date : 2025-07-07 DOI:10.1016/j.bodyim.2025.101934

Courtney B. Rogers, Christopher Ginn, Mary J. Hicks, Kei’Ana Mims

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引用次数: 0

Abstract

It is well-established that image-focused content on social media can impact body image and well-being. Postpartum individuals may be especially susceptible to body image dissatisfaction, with pressure to “bounce back” to their pre-pregnancy shape and weight, yet there is limited understanding of the type of appearance-related content these individuals are exposed to on social media sites such as TikTok. To better characterize this content, we conducted a content analysis of TikTok videos (N = 286) using #PostpartumBody. We evaluated participant characteristics as well as the presence of positive and negative appearance-related messaging. A lack of diversity was observed among videos, with the majority being coded as White and in the “healthy” body mass index range. Fifty-one percent of the videos had themes related to positive body image, over half involved negative body image themes (e.g., glorifying weight loss), and about one-quarter of videos included both positive and negative themes. The results of this study increase our understanding of both postpartum and appearance-related TikTok videos found on social media. Aligned with the effects of other appearance-related social media content, the type of content shared under the #PostpartumBody hashtag may contribute to poorer body image and psychological health during the postpartum period. Additional research to explore the effects of viewing this content is needed.

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TikTok上#产后身体#视频的内容分析

众所周知，社交媒体上以形象为中心的内容会影响身体形象和幸福感。产后女性可能特别容易对自己的身体形象不满，她们面临着“恢复”到孕前身材和体重的压力，但人们对这些女性在TikTok等社交媒体网站上接触到的与外表相关的内容类型的理解有限。为了更好地表征这一内容，我们使用#PostpartumBody对TikTok视频（N = 286）进行了内容分析。我们评估了参与者的特征以及积极和消极的外貌相关信息的存在。在视频中观察到缺乏多样性，大多数被编码为白色并且在“健康”体重指数范围内。51%的视频的主题与积极的身体形象有关，超过一半的视频涉及消极的身体形象主题（例如，赞美减肥），大约四分之一的视频既有积极的主题，也有消极的主题。这项研究的结果增加了我们对社交媒体上发现的产后和与外表相关的TikTok视频的理解。与其他与外貌相关的社交媒体内容的影响一致，#产后身体标签下分享的内容类型可能会导致产后期间身体形象和心理健康状况变差。需要进一步的研究来探索观看这些内容的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Body Image Multiple-

CiteScore

8.70

自引率

28.80%

发文量

174

期刊介绍： Body Image is an international, peer-reviewed journal that publishes high-quality, scientific articles on body image and human physical appearance. Body Image is a multi-faceted concept that refers to persons perceptions and attitudes about their own body, particularly but not exclusively its appearance. The journal invites contributions from a broad range of disciplines-psychological science, other social and behavioral sciences, and medical and health sciences. The journal publishes original research articles, brief research reports, theoretical and review papers, and science-based practitioner reports of interest. Dissertation abstracts are also published online, and the journal gives an annual award for the best doctoral dissertation in this field.