Leveraging demand-side strategies on the digital platform for global success: The role of innovation speed in non-digital participant firms' internationalization
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引用次数: 0
Abstract
While the impact of digital platforms on firms’ international performance has become a topic of interest in the international business literature, few studies examine the mechanisms underlying this effect. We draw upon the demand-side perspective to investigate how non-digital participant firms’ demand-side strategies on the digital platform facilitate their international performance, using firms’ innovation speed as a mediator. Utilizing a sample of 3816 Chinese manufacturing firms participating in platforms to internationalize, we find that demand-driven interaction, one demand-side strategy on the digital platform, fosters international performance improvements for non-digital participant firms through facilitating innovation speed; and the benefits of demand-driven interaction in driving innovation speed are more pronounced when firms belong to industries in which there are fewer foreign firms in the home country. Our study adds to current understanding of international business on digital platforms, as well as contributing to studies that apply a demand-side perspective in international business research.
期刊介绍:
The Journal of World Business holds a distinguished position as a leading publication within the realm of International Business. Rooted in a legacy dating back to 1965, when it was established as the Columbia Journal of World Business, JWB is committed to disseminating cutting-edge research that reflects significant advancements in the field. The journal actively seeks submissions that propel new theoretical frameworks and innovative perspectives on International Business phenomena. Aligned with its domain statement, submissions are expected to possess a clear multinational, cross-border, or international comparative focus, while remaining pertinent to the study of management and organizations. JWB particularly encourages submissions that challenge established theories or assumptions, presenting pioneering or counterintuitive findings. With an inclusive approach, the journal welcomes contributions from diverse conceptual and theoretical traditions, encompassing allied social sciences and behavioral sciences. Submissions should either develop new theories or rigorously test existing ones, employing a variety of qualitative, quantitative, or other methodological approaches. While JWB primarily caters to scholars and researchers, it values contributions that explore implications for Multinational Enterprises and their management, as well as ramifications for public policy and the broader societal role of business.