Hashtags as attention seeking in a global event: Gender hijacking, spamming, and appeals to unrelated causes

IF 7.6 2区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE
Asta Zelenkauskaite , Peter English
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引用次数: 0

Abstract

Global events attract widespread attention not only from fans who go to see the games but also from online users. Yet, the staging of such events can also overlap with a range of events: international issues occurring at the same time or promotion or selling of services that can be typically classified as spam. This study uncovers how hashtag spamming can overshadow a major global sporting event. By focusing on hashtags unrelated to the FIFA Women’s World Cup 2023 and employing mixed methods approaches, we focused on how hashtags were hijacked to promote causes that were irrelevant to the Women’s World Cup, and served as arenas for visibility of spam. The results of this study reflect how unrelated content can hijack elements of a media event and reveal the mechanisms utilized to highlight how this occurs.
话题标签在全球事件中引起关注:性别劫持,垃圾邮件,以及对不相关原因的呼吁
全球赛事不仅吸引了去观看比赛的球迷,也吸引了网络用户的广泛关注。然而,此类事件的举办也可能与一系列事件重叠:同时发生的国际问题或通常可归类为垃圾邮件的服务的促销或销售。这项研究揭示了垃圾标签是如何给一项重大的全球体育赛事蒙上阴影的。通过关注与2023年女足世界杯无关的话题标签,并采用混合方法,我们重点关注了话题标签如何被劫持,以促进与女足世界杯无关的事业,并成为垃圾邮件可见性的场所。本研究的结果反映了不相关的内容如何劫持媒体事件的元素,并揭示了用来强调这种情况如何发生的机制。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Telematics and Informatics
Telematics and Informatics INFORMATION SCIENCE & LIBRARY SCIENCE-
CiteScore
17.00
自引率
4.70%
发文量
104
审稿时长
24 days
期刊介绍: Telematics and Informatics is an interdisciplinary journal that publishes cutting-edge theoretical and methodological research exploring the social, economic, geographic, political, and cultural impacts of digital technologies. It covers various application areas, such as smart cities, sensors, information fusion, digital society, IoT, cyber-physical technologies, privacy, knowledge management, distributed work, emergency response, mobile communications, health informatics, social media's psychosocial effects, ICT for sustainable development, blockchain, e-commerce, and e-government.
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