Post Birth Control Syndrome Narratives on TikTok: A Content Analysis.

IF 3.5 2区医学 Q1 DEMOGRAPHY

Perspectives on Sexual and Reproductive Health Pub Date : 2025-07-02 DOI:10.1111/psrh.70026

Emily J Pfender, Leah R Fowler

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引用次数: 0

Abstract

Objective: We aimed to examine how TikTok videos tagged with #postbirthcontrolsyndrome (PBCS) made by different types of creators communicate health risks and coping strategies, using the Extended Parallel Process Model (EPPM) to assess threat, fear, and efficacy appeals.

Methods: We conducted a content analysis of the top 100 TikTok videos using the hashtag #postbirthcontrolsyndrome by coding videos for EPPM variables (threat, fear, efficacy), creator type (healthcare provider, content creator, regular user), and engagement metrics (likes, comments, saves).

Results: Content creators frequently portrayed PBCS as severe (40/49) and highlighted side effects (44/49). Healthcare providers emphasized that PBCS is common (13/33) and provided management strategies (14/33; e.g., tips after discontinuing hormonal contraception). Videos describing severe symptoms received higher comments. Preparatory strategy videos garnered more saves.

Discussion: PBCS content on TikTok often uses fear-based messaging with limited efficacy information, which may influence contraceptive decisions. Differences in framing between creators and providers suggest a need for more evidence-based communication. Engagement trends indicate that both fear appeals and actionable advice drive more user interaction, reinforcing the importance of balancing emotional salience with credible guidance in social media health messaging.

查看原文本刊更多论文

TikTok上的节育后综合症叙事：内容分析。

目的：我们旨在研究由不同类型的创作者制作的带有#产后控制综合征（PBCS）标签的TikTok视频如何传达健康风险和应对策略，使用扩展并行过程模型（epppm）来评估威胁、恐惧和疗效诉求。方法：我们使用#产后控制综合征标签对排名前100的TikTok视频进行了内容分析，对视频进行了epm变量（威胁、恐惧、功效）、创作者类型（医疗保健提供者、内容创作者、普通用户）和参与指标（点赞、评论、保存）的编码。结果：内容创作者经常将PBCS描述为严重的（40/49）和突出的副作用（44/49）。医疗保健提供者强调PBCS很常见（13/33），并提供了管理策略(14/33；例如，停止激素避孕后的提示)。描述严重症状的视频得到了更高的评价。准备策略视频获得了更多的扑救。讨论：TikTok上的PBCS内容经常使用基于恐惧的信息，而功效信息有限，这可能会影响避孕决策。创造者和提供者之间在框架上的差异表明需要更多基于证据的沟通。参与趋势表明，恐惧诉求和可操作的建议都推动了更多的用户互动，这加强了在社交媒体健康信息中平衡情感突出性与可信指导的重要性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Perspectives on Sexual and Reproductive Health Multiple-

CiteScore

5.10

自引率

3.40%

发文量

期刊介绍： Perspectives on Sexual and Reproductive Health provides the latest peer-reviewed, policy-relevant research and analysis on sexual and reproductive health and rights in the United States and other developed countries. For more than four decades, Perspectives has offered unique insights into how reproductive health issues relate to one another; how they are affected by policies and programs; and their implications for individuals and societies. Published four times a year, Perspectives on Sexual and Reproductive Health includes original research, special reports and commentaries on the latest developments in the field of sexual and reproductive health, as well as staff-written summaries of recent findings in the field.