Promoting plant-based diet in China: Testing health, environmental and animal welfare motivational messages

IF 10.9 1区 环境科学与生态学 Q1 ENVIRONMENTAL STUDIES
Keyi Shi , Ziqian Xia , Helene Gu , Claudia Nisa
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Abstract

Promoting a plant-based diet has become an important goal in tackling modern environmental challenges. While research examining the motivations behind plant-based diet have been conducted extensively in developed Western countries, evidence is lacking in developing countries including China, with the world's largest population and a rising meat demand. We examined three main motivations for plant-based diet (health, environmental and animal welfare) in Study 1 (cross-sectional survey N = 1000 across 25 provinces in China) and Study 2 (quasi-experimental field study in the cafeteria of an international joint venture University based in China [N = 35,471 food transactions over 19 weeks]). While Study 1 suggested that health and animal welfare motivations were the most significant predictors of choosing a plant-based diet, objective consumer choices from Study 2 showed more nuanced effects. More plant-based consumption was promoted by messages emphasizing animal and environmental benefits, but a reduction in actual meat consumption was only achieved when messages highlighting potential harms to human health were displayed. These results, as well as a misalignment between eating more vegetables and less meat dishes are subject to discussion and proposals for future research.
在中国推广植物性饮食:测试健康、环境和动物福利激励信息
促进植物性饮食已成为应对现代环境挑战的重要目标。虽然在发达的西方国家对植物性饮食背后的动机进行了广泛的研究,但在包括中国在内的世界上人口最多、肉类需求不断增长的发展中国家,缺乏证据。我们在研究1(中国25个省份的横断面调查N = 1000)和研究2(在中国一家国际合资大学的食堂进行的准实验实地研究[19周内的35,471次食品交易])中研究了植物性饮食的三个主要动机(健康、环境和动物福利)。虽然研究1表明,健康和动物福利动机是选择植物性饮食的最重要预测因素,但研究2中的客观消费者选择显示出更细微的影响。强调动物和环境利益的信息促进了更多的植物性消费,但只有在强调对人类健康的潜在危害的信息显示出来时,实际肉类消费才会减少。这些结果,以及多吃蔬菜和少吃肉类之间的不一致,是未来研究的讨论和建议的主题。
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来源期刊
Sustainable Production and Consumption
Sustainable Production and Consumption Environmental Science-Environmental Engineering
CiteScore
17.40
自引率
7.40%
发文量
389
审稿时长
13 days
期刊介绍: Sustainable production and consumption refers to the production and utilization of goods and services in a way that benefits society, is economically viable, and has minimal environmental impact throughout its entire lifespan. Our journal is dedicated to publishing top-notch interdisciplinary research and practical studies in this emerging field. We take a distinctive approach by examining the interplay between technology, consumption patterns, and policy to identify sustainable solutions for both production and consumption systems.
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