Green banking initiatives: The role of CSR in aligning with the SDGs and shaping sustainable consumer choices

IF 2.7 4区心理学 Q2 PSYCHOLOGY, EXPERIMENTAL

Acta Psychologica Pub Date : 2025-07-02 DOI:10.1016/j.actpsy.2025.105195

Hao Wu , Norzieiriani Ahmad , Nazlina Zakaria

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引用次数: 0

Abstract

This study examines how corporate social responsibility (CSR) influences green purchase intentions in the banking services, aligning with the United Nations' Sustainable Development Goals (SDGs). The research highlights CSR's impact on green buying decisions, focusing on the mediating effects of green perceived value and gratitude, and the moderating role of green altruism. Data from 315 banking consumers was collected and analyzed via SMART-PLS. The findings indicate that CSR enhances green purchase intentions, with green perceived value and gratitude as mediators, and green altruism as a moderator. Banks can leverage CSR to promote green purchases, increasing customer loyalty while fostering environmental behaviors. Fostering green altruism enhances CSR's impact. This research confirms the banking sector's key role in achieving SDGs through CSR, managing sustainable consumption and production. The study introduces an integrated model of green perceived value, gratitude, and green altruism, contributing to the broader literature on green sustainability in banking.

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绿色银行倡议：企业社会责任在符合可持续发展目标和塑造可持续消费者选择方面的作用

本研究考察了企业社会责任（CSR）如何影响银行服务中的绿色购买意愿，并与联合国可持续发展目标（sdg）保持一致。本研究强调企业社会责任对绿色购买决策的影响，重点关注绿色感知价值和感恩的中介作用，以及绿色利他主义的调节作用。通过SMART-PLS收集和分析了315名银行消费者的数据。研究发现，企业社会责任提升了绿色购买意愿，其中绿色感知价值和感恩是中介，绿色利他主义是调节因子。银行可以利用企业社会责任促进绿色消费，在培养环保行为的同时提高客户忠诚度。培育绿色利他主义，增强企业社会责任的影响力。这项研究证实了银行业在通过企业社会责任、管理可持续消费和生产实现可持续发展目标方面的关键作用。该研究引入了绿色感知价值、感恩和绿色利他主义的综合模型，为银行业绿色可持续性的更广泛文献做出了贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Acta Psychologica PSYCHOLOGY, EXPERIMENTAL-

CiteScore

3.00

自引率

5.60%

发文量

274

审稿时长

36 weeks

期刊介绍： Acta Psychologica publishes original articles and extended reviews on selected books in any area of experimental psychology. The focus of the Journal is on empirical studies and evaluative review articles that increase the theoretical understanding of human capabilities.