Unravelling the eco-motivated journey: The role of gender and motivation in shaping loyalty in mangrove ecotourism

IF 3.6 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Outdoor Recreation and Tourism-Research Planning and Management Pub Date : 2025-07-02 DOI:10.1016/j.jort.2025.100915

Dwi Suhartanto , Ani Kartikasari , Fatya Alty Amalia , Syifaa Novianti , Iwan Awaludin , Tuan Ahmad Tuan Ismal

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引用次数: 0

Abstract

Mangrove ecosystems represent vital ecotourism destinations that integrate conservation, cultural heritage, and wellness. This study examines how push and pull motivations as independent variables influence tourist satisfaction and loyalty as dependent variables, with gender acting as a moderating variable. A survey of 403 domestic ecotourists across major Indonesian mangrove destinations confirms that both push (e.g., relaxation, wellness seeking) and pull factors (e.g., biodiversity, environmental appeal) significantly influence tourist experiences, with pull factors demonstrating stronger effects. Experience quality positively affects wellness and satisfaction, while satisfaction strongly predicts loyalty. Multi-group analysis reveals significant gender-based differences in how motivations affect experience and satisfaction, supporting social role theory. This study aims to clarify these relationships and contribute to the ecotourism literature by highlighting how motivational factors, experience quality, and demographic characteristics shape conservation-driven loyalty. Practical implications suggest that managers should prioritize environmental quality, educational interpretation, and tailored offerings to engage diverse tourist segments and foster sustainable behaviors.

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解开生态动机的旅程：性别和动机在塑造红树林生态旅游忠诚度中的作用

红树林生态系统是集保护、文化遗产和健康于一体的重要生态旅游目的地。本研究考察了推拉动机作为自变量如何影响游客满意度和忠诚度作为因变量，性别作为调节变量。一项针对印尼主要红树林目的地403名国内生态游客的调查证实，推动因素（如放松、寻求健康）和拉动因素（如生物多样性、环境吸引力）都显著影响游客体验，其中拉动因素的影响更强。体验质量正向影响健康和满意度，而满意度强烈预测忠诚度。多群体分析揭示了动机如何影响体验和满意度的显著性别差异，支持社会角色理论。本研究旨在阐明这些关系，并通过强调动机因素、体验质量和人口特征如何塑造保护驱动的忠诚度，为生态旅游文献做出贡献。实际意义表明，管理者应优先考虑环境质量、教育解释和量身定制的产品，以吸引不同的游客群体并促进可持续的行为。

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来源期刊

Journal of Outdoor Recreation and Tourism-Research Planning and Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.70

自引率

5.30%

发文量

期刊介绍： Journal of Outdoor Recreation and Tourism offers a dedicated outlet for research relevant to social sciences and natural resources. The journal publishes peer reviewed original research on all aspects of outdoor recreation planning and management, covering the entire spectrum of settings from wilderness to urban outdoor recreation opportunities. It also focuses on new products and findings in nature based tourism and park management. JORT is an interdisciplinary and transdisciplinary journal, articles may focus on any aspect of theory, method, or concept of outdoor recreation research, planning or management, and interdisciplinary work is especially welcome, and may be of a theoretical and/or a case study nature. Depending on the topic of investigation, articles may be positioned within one academic discipline, or draw from several disciplines in an integrative manner, with overarching relevance to social sciences and natural resources. JORT is international in scope and attracts scholars from all reaches of the world to facilitate the exchange of ideas. As such, the journal enhances understanding of scientific knowledge, empirical results, and practitioners'' needs. Therefore in JORT each article is accompanied by an executive summary, written by the editors or authors, highlighting the planning and management relevant aspects of the article.