Changes in smokers' responses to novel efficacy messages inside cigarette packages following Canada's 2024 labeling policy update: A pre-post longitudinal study
Yanwen Sun , Desiree Vidana-Perez , Jeff Niederdeppe , Minji Kim , Chih-Hiang Yang , Emily Hackworth , David Hammond , James F. Thrasher , on behalf of the Insert Project Team
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引用次数: 0
Abstract
Objective
Evaluate the impact of Canada's innovative inside-pack efficacy messages about cessation benefits and tips to quit, whose content was updated in 2024.
Methods
We analyzed data from an open cohort of Canadian adults who smoke, surveyed every three months from February 2023 to November 2024 (n = 12,022 observations, 4716 individuals). At each survey, participants reported the frequency of reading health messages inside packs in the past 30 days (Never/Rarely = reference vs Sometimes/Often/Very often); perceived cessation benefits from inside-pack messages (Not at all-Extremely); forgoing cigarettes due to inside-pack messages in the prior 30 days (No = reference vs Yes); and confidence/self-efficacy to quit smoking (Not at all–Extremely). Linear and logistic generalized estimating equation models regressed these outcomes on implementation period (pre- vs post-implementation surveys). Analyzing participants followed to the subsequent survey (n = 6959 observations, 2356 individuals), mixed-effects logistic models regressed quit attempts in the three-month interval since the prior survey on message responses from the prior survey. All models adjusted for sociodemographics, smoking-related variables, and post-stratification weights.
Results
Self-reported reading inside-pack messages (OR = 1.18; 95 %CI = 1.04, 1.34), perceived cessation benefits (β = 0.07; 95 %CI = 0.01, 0.12), forgoing cigarettes (OR = 1.14; 95 %CI = 1.01, 1.28), and self-efficacy (β = 0.08; 95 %CI = 0.04, 0.13) all increased from pre-to post-implementation. Participants who reported reading messages more frequently (OR = 1.54; 95 %CI = 1.09–2.00), perceived greater cessation benefits (OR = 1.31; 95 %CI = 1.22, 1.42), forwent cigarettes (OR = 1.88; 95 %CI = 1.48, 2.37) and had greater self-efficacy (OR = 1.32; 95 %CI = 1.19, 1.47) were more likely to quit at followup.
Conclusions
After Canada implemented new efficacy messages inside packs, message engagement and predictors of cessation behaviors increased. Other countries may consider similar policies.
期刊介绍:
Founded in 1972 by Ernst Wynder, Preventive Medicine is an international scholarly journal that provides prompt publication of original articles on the science and practice of disease prevention, health promotion, and public health policymaking. Preventive Medicine aims to reward innovation. It will favor insightful observational studies, thoughtful explorations of health data, unsuspected new angles for existing hypotheses, robust randomized controlled trials, and impartial systematic reviews. Preventive Medicine''s ultimate goal is to publish research that will have an impact on the work of practitioners of disease prevention and health promotion, as well as of related disciplines.