Unlocking playful dimensions: Developing and validating a scale for assessing video game-related hedonic experiences

IF 15.6 1区管理学 Q1 BUSINESS

Journal of Innovation & Knowledge Pub Date : 2025-06-27 DOI:10.1016/j.jik.2025.100753

Amir Zaib Abbasi , Ding Hooi Ting , Helmut Hlavacs , Bradley Wilson , Mousa Albashrawi , Yogesh K. Dwivedi

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Abstract

This study aims to develop and validate an instrument to measure video game-related playful consumption experiences (PCEs), assessing a player’s imaginal, emotional, and sensory experiences during video gameplay. We initially conceptualize the theoretical framework of video game-related PCEs. Next, we develop a scale through three analytical phases. In the first phase, exploratory factor analysis is conducted with 225 Malaysian video game players. In the second phase, the partial least squares structural equation modeling (PLS-SEM) is applied to a sample of 444 Malaysian gamers to validate the scale at a higher-order level and evaluate the conceptual model’s acceptability. In the third phase, the PCE scale’s nomological validity is established using the Theory of Reasoned Action (TRA) by analyzing 294 Pakistani PUBG players with the PLS-SEM approach. All hypotheses based on the TRA network are supported. This study uniquely applies the hedonic theory of consumption to operationalize PCEs, assessing gamers’ playful experiences. Additionally, it extends the TRA by elucidating attitude formation through PCEs in PUBG gameplay.

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解锁游戏维度：开发和验证评估电子游戏相关享乐体验的量表

本研究旨在开发并验证一种测量电子游戏相关趣味消费体验（PCEs）的工具，评估玩家在视频游戏过程中的想象、情感和感官体验。我们首先将电子游戏相关pce的理论框架概念化。接下来，我们通过三个分析阶段制定一个量表。第一阶段，对225名马来西亚电子游戏玩家进行探索性因素分析。在第二阶段，将偏最小二乘结构方程模型（PLS-SEM）应用于444名马来西亚游戏玩家样本，在高阶水平上验证量表，并评估概念模型的可接受性。第三阶段，运用理性行为理论（TRA）对294名巴基斯坦《绝地求生》玩家进行分析，采用PLS-SEM方法建立PCE量表的法效度。所有基于TRA网络的假设均得到支持。本研究独特地运用消费享乐理论来操作pce，评估玩家的游戏体验。此外，它还通过阐明《绝地求生》玩法中pce的态度形成来扩展TRA。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Innovation & Knowledge Multiple-

CiteScore

16.10

自引率

12.70%

发文量

118

审稿时长

37 days

期刊介绍： The Journal of Innovation and Knowledge (JIK) explores how innovation drives knowledge creation and vice versa, emphasizing that not all innovation leads to knowledge, but enduring innovation across diverse fields fosters theory and knowledge. JIK invites papers on innovations enhancing or generating knowledge, covering innovation processes, structures, outcomes, and behaviors at various levels. Articles in JIK examine knowledge-related changes promoting innovation for societal best practices. JIK serves as a platform for high-quality studies undergoing double-blind peer review, ensuring global dissemination to scholars, practitioners, and policymakers who recognize innovation and knowledge as economic drivers. It publishes theoretical articles, empirical studies, case studies, reviews, and other content, addressing current trends and emerging topics in innovation and knowledge. The journal welcomes suggestions for special issues and encourages articles to showcase contextual differences and lessons for a broad audience. In essence, JIK is an interdisciplinary journal dedicated to advancing theoretical and practical innovations and knowledge across multiple fields, including Economics, Business and Management, Engineering, Science, and Education.