Scaling precision: Tanaashi Technologies' client-centric model enhancing Small and Medium Enterprises (SMEs) sustainability in developing economies

IF 4.9 2区社会学 Q2 ENVIRONMENTAL SCIENCES

Sustainable Futures Pub Date : 2025-06-20 DOI:10.1016/j.sftr.2025.100896

Aditi Singh (Doctoral fellow Researcher) , Ashish Bajpai (Professor Director)

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引用次数: 0

Abstract

The study underpins the importance of businesses contributing to resource efficiency to achieve SDGs. This case examines the growth journey of Tanaashi Technologies Pvt. Ltd., an Indian start-up dedicated to SMEs in developing economies under the motto of ‘bringing resource efficiency.’ Grounded in Sustainable Development Goals (SDGs) #8, #9, #12, and #17 the study highlights Tanaashi’s client-centric approach that creates a scalable win-win model in resource-constrained environments. Through firsthand engagement with Tanaashi’s founders, management, and semi-formal client meetings, this study has uncovered how precision in problem-solving and technology-driven solutions—aligned with actual client priorities rather than speculative demands—have enabled the company to scale sustainably. The findings emphasize the strategic challenge of convincing clients to invest in long-term efficiency, reinforcing how resource optimization and tailored innovation contribute to sustainable business and economic growth. The case also explores technology adoption in Small and Medium Enterprises (SMEs) through the lens of the Information Systems (IS) Success Model. By examining real business challenges, and strategic decisions this case provides valuable insights for entrepreneurs navigating similar markets, offering a practical blueprint for sustaining tech-driven enterprises in developing economies.

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缩放精度：Tanaashi Technologies以客户为中心的模式增强了发展中经济体中小企业（SMEs）的可持续性

该研究强调了企业提高资源效率以实现可持续发展目标的重要性。本案例考察了Tanaashi Technologies Pvt. Ltd.的成长历程，这是一家致力于发展中经济体中小企业的印度初创企业，其座右铭是“提高资源效率”。该研究以可持续发展目标#8、#9、#12和#17为基础，强调了Tanaashi以客户为中心的方法，该方法在资源受限的环境中创建了可扩展的双赢模式。通过与Tanaashi的创始人、管理层和半正式的客户会议的第一手接触，这项研究揭示了解决问题和技术驱动解决方案的精确性——与客户的实际优先事项而不是投机需求保持一致——如何使公司能够持续发展。研究结果强调了说服客户投资于长期效率的战略挑战，强调了资源优化和量身定制的创新如何促进可持续的业务和经济增长。本案例亦透过资讯系统成功模式，探讨中小型企业如何应用科技。通过研究真实的商业挑战和战略决策，本案例为在类似市场中经营的企业家提供了宝贵的见解，为发展中经济体中维持技术驱动型企业提供了实用的蓝图。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Sustainable Futures Social Sciences-Sociology and Political Science

CiteScore

9.30

自引率

1.80%

发文量

审稿时长

71 days

期刊介绍： Sustainable Futures: is a journal focused on the intersection of sustainability, environment and technology from various disciplines in social sciences, and their larger implications for corporation, government, education institutions, regions and society both at present and in the future. It provides an advanced platform for studies related to sustainability and sustainable development in society, economics, environment, and culture. The scope of the journal is broad and encourages interdisciplinary research, as well as welcoming theoretical and practical research from all methodological approaches.