Exploring the Acceptability of the STOP Method for Addressing Weight Loss Misinformation on Social Media: An Interview Study.

IF 1.9 Q3 ENDOCRINOLOGY & METABOLISM

Obesity Science & Practice Pub Date : 2025-06-21 eCollection Date: 2025-06-01 DOI:10.1002/osp4.70080

Danielle E Jake-Schoffman, Chrishann Walcott, Hannah A Lavoie, Francesca Wilkins, Megan A McVay, Montserrat Carrera Seoane

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Abstract

Background: Adults attempting weight loss often seek information online, though high prevalence of health misinformation. We aimed to gather feedback on a novel video-based approach to support adults in navigating weight-related misinformation online.

Methods: We developed three brief videos presenting our novel mnemonic approach, the STOP method: Is someone trying to Sell you something? Does it sound Too good to be true? Is it Out of step with messages from trusted sources? Does it focus on fast Progress? Adults with BMI ≥ 25 kg/m² interested in weight management strategies provided feedback on the videos via semi-structured interviews. Interviews were transcribed verbatim and analyzed using an emerging theme approach.

Results: Participants (N = 14) were 64.3% female, 57.1% non-Hispanic white, with a mean age of 44.6 ± 18.0 years and BMI 31.5 ± 4.3 kg/m². Interviews revealed several themes. Participants found the STOP method to be accessible and would recommend it to others. They felt the videos effectively introduced the STOP method and its application and had minor suggestions for improved clarity and suggestions regarding visual appeal and ways to promote video engagement.

Conclusions: The STOP method was acceptable and the brief videos were well-received; the results will direct video refinement and further testing.

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探讨STOP方法在社交媒体上解决减肥错误信息的可接受性：一项访谈研究。

背景：尝试减肥的成年人经常在网上寻找信息，尽管健康方面的错误信息非常普遍。我们的目的是收集关于一种新颖的基于视频的方法的反馈，以支持成年人在网上浏览与体重相关的错误信息。方法：我们制作了三个简短的视频来展示我们的新记忆法，即停止法：有人想卖给你什么东西吗？这听起来好得令人难以置信吗？是否与来自可信来源的消息不一致？它是否专注于快速发展？BMI≥25 kg/m2对体重管理策略感兴趣的成年人通过半结构化访谈对视频进行反馈。采访被逐字记录下来，并使用新兴主题方法进行分析。结果：参与者（N = 14）女性64.3%，非西班牙裔白人57.1%，平均年龄44.6±18.0岁，BMI 31.5±4.3 kg/m2。采访揭示了几个主题。参与者发现STOP方法易于使用，并将其推荐给其他人。他们认为视频有效地介绍了STOP方法及其应用，并对提高清晰度和视觉吸引力以及提高视频参与度的方法提出了一些小建议。结论：STOP方法是可以接受的，简短的视频也很受欢迎；结果将指导视频的改进和进一步的测试。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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