Are influencers more influential? Social endorsement and memory on social media.

IF 2.2 3区 心理学 Q2 PSYCHOLOGY, EXPERIMENTAL
Ezgi Bilgin, Qi Wang
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引用次数: 0

Abstract

The present research examined the mnemonic consequences of social endorsement in the form of followers and likes. In four studies, participants were presented with simulated social media posts associated with high and low levels of social endorsement. In Studies 1 and 2, participants read tweets about COVID-19 (Study 1; N = 199) and Facebook status updates about positive and negative personal events (Study 2, N = 159) posted by users with large or small numbers of followers. In Studies 3 and 4, participants read the posts (tweets in Study 3, N = 158; Facebook status updates in Study 4, N = 177) that received large or small numbers of likes. Across all studies, regardless of cultural background and social conformity tendency, social endorsement did not affect memory performance for posted information: Although participants rated profiles with greater social endorsement as more popular, trustworthy, likable, and attractive, they remembered the posted information associated with high and low levels of social endorsement similarly. Participants better remembered negative information (Studies 2 and 4) and information posted by more likable users (Studies 1 and 3). The findings suggest that social endorsement alone, while influencing the perception of profile owners, does not enhance the memorability of the associated information.

有影响力的人更有影响力吗?社交媒体上的社会背书和记忆。
本研究以追随者和喜欢的形式考察了社会认可的助记后果。在四项研究中,研究人员向参与者展示了与高水平和低水平社会认可相关的模拟社交媒体帖子。在研究1和2中,参与者阅读有关COVID-19的推文(研究1;N = 199),以及关注者数量多或少的用户发布的关于积极和消极个人事件的Facebook状态更新(研究2,N = 159)。在研究3和4中,参与者阅读帖子(研究3中的推文,N = 158;在研究4 (N = 177)中,Facebook状态更新获得了或多或少的点赞。在所有的研究中,无论文化背景和社会从众倾向如何,社会认可并不影响对发布信息的记忆表现:尽管参与者将社会认可程度较高的个人资料评为更受欢迎、更值得信赖、更可爱、更有吸引力,但他们对与高水平和低水平社会认可相关的发布信息的记忆相似。参与者更容易记住负面信息(研究2和4)和更讨人喜欢的用户发布的信息(研究1和3)。研究结果表明,单独的社会认可虽然会影响个人资料所有者的感知,但并不能增强相关信息的记忆性。
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来源期刊
Memory
Memory PSYCHOLOGY, EXPERIMENTAL-
CiteScore
3.50
自引率
9.50%
发文量
79
期刊介绍: Memory publishes high quality papers in all areas of memory research. This includes experimental studies of memory (including laboratory-based research, everyday memory studies, and applied memory research), developmental, educational, neuropsychological, clinical and social research on memory. By representing all significant areas of memory research, the journal cuts across the traditional distinctions of psychological research. Memory therefore provides a unique venue for memory researchers to communicate their findings and ideas both to peers within their own research tradition in the study of memory, and also to the wider range of research communities with direct interest in human memory.
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