The power of sound: The impact of auditory features in hotel short influencer-generated videos on viewer engagement

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-06-18 DOI:10.1016/j.ijhm.2025.104341

Jingpeng Li , Yudan Wang , Yanqing Lin , Yushi Jiang , Qiang Yang

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引用次数: 0

Abstract

This study explores how auditory features—speech rate, pitch, loudness, emotional arousal, and emotional valence—affect viewer engagement with short influencer-generated videos (SIGVs) in the hotel industry. The analysis is based on a dataset of 6152 videos posted by 485 hotels on the Douyin platform. Using deep learning models and statistical techniques, the auditory characteristics of the videos were quantified and analyzed. The results reveal inverted U-shaped relationships between speech rate, pitch, loudness, emotional arousal, and viewer engagement, suggesting that moderate levels of these features lead to higher engagement. In contrast, emotional valence demonstrates a positive linear effect on viewer engagement, indicating that more positive emotional expressions enhance viewer engagement. This research fills a gap in hotel short video marketing literature by focusing on auditory features and introducing audio-mining techniques to the hospitality industry, providing valuable insights for optimizing audio content to improve viewer engagement.

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声音的力量：酒店网红短视频中听觉特征对观众参与度的影响

本研究探讨了听觉特征——语速、音高、响度、情绪唤醒和情绪价值——如何影响酒店行业中观看者对影响者生成的短视频（sigv）的参与。该分析基于抖音平台上485家酒店发布的6152个视频数据集。利用深度学习模型和统计技术，对视频的听觉特征进行量化和分析。结果显示，语速、音高、响度、情绪激发和观众参与度之间存在倒u型关系，表明这些特征的适度水平会导致更高的参与度。相反，情绪效价对观众参与表现出正的线性效应，表明更积极的情绪表达增强了观众参与。本研究通过关注听觉特征并将音频挖掘技术引入酒店业，填补了酒店短视频营销文献的空白，为优化音频内容以提高观众参与度提供了有价值的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.