The influence of reference knowledge on the digital service quality and incentive mechanism

IF 15.5 1区管理学 Q1 BUSINESS

Journal of Innovation & Knowledge Pub Date : 2025-06-18 DOI:10.1016/j.jik.2025.100745

Jingjing Hao, Xin Zou, Yufeng Chen, Yuan Liu

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引用次数: 0

Abstract

In the digital service supply chain, digital service providers undertake the marketing platform development programs with satisfying digital service quality (DSQ) to help traditional retail enterprises (TREs) achieve digital technologies and merchandizing innovation. To illustrate the influence of external reference knowledge on principals’ feeling on DSQ and improvements, this study develops a novel framework to assess TREs’ perceived DSQ and design incentive strategies concerning differential cooperation scenarios. The study integrates the prospect theory and the principal-agent model to reveal the DSQ incentive strategies influenced by external references. Its contributions include (1) proposing DSQ appraisal indicator system and standardized computation process, (2) revealing the influence of external referencing knowledge on psychological utility in DSQ cooperation, and (3) exploring the incentive framework and equilibrium of DSQ utility in the differential degrees of information asymmetry. The managerial implications can assist the TREs in selecting digital marketing KPIs, determining proper benchmarks, confirming the dynamical dominance of external references, reducing the degree of information asymmetry, and implementing effective incentives.

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参考知识对数字服务质量的影响及激励机制

在数字化服务供应链中，数字化服务商承担具有令人满意的数字化服务质量（DSQ）的营销平台开发方案，帮助传统零售企业实现数字化技术和商品创新。为了说明外部参考知识对校长DSQ感受及其改善的影响，本研究建立了一个新的框架来评估校长DSQ感知，并设计了不同合作情景下的激励策略。本研究将前景理论与委托代理模型相结合，揭示了受外部参考影响的DSQ激励策略。其贡献包括：(1)提出了DSQ评价指标体系和标准化计算流程；(2)揭示了外部参考知识对DSQ合作中心理效用的影响；(3)探索了不同程度信息不对称下DSQ效用的激励框架和均衡。管理意义可以帮助TREs选择数字营销kpi，确定适当的基准，确认外部参考的动态优势，减少信息不对称的程度，并实施有效的激励。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Innovation & Knowledge Multiple-

CiteScore

16.10

自引率

12.70%

发文量

118

审稿时长

37 days

期刊介绍： The Journal of Innovation and Knowledge (JIK) explores how innovation drives knowledge creation and vice versa, emphasizing that not all innovation leads to knowledge, but enduring innovation across diverse fields fosters theory and knowledge. JIK invites papers on innovations enhancing or generating knowledge, covering innovation processes, structures, outcomes, and behaviors at various levels. Articles in JIK examine knowledge-related changes promoting innovation for societal best practices. JIK serves as a platform for high-quality studies undergoing double-blind peer review, ensuring global dissemination to scholars, practitioners, and policymakers who recognize innovation and knowledge as economic drivers. It publishes theoretical articles, empirical studies, case studies, reviews, and other content, addressing current trends and emerging topics in innovation and knowledge. The journal welcomes suggestions for special issues and encourages articles to showcase contextual differences and lessons for a broad audience. In essence, JIK is an interdisciplinary journal dedicated to advancing theoretical and practical innovations and knowledge across multiple fields, including Economics, Business and Management, Engineering, Science, and Education.