All roads lead to Rome: The influence of creativity dimensions on self-employment through business related creativity

Abstract

We investigate the relationship between the various forms of creativity as a determinant of self-employment, mediated by business/entrepreneurship-related creativity. Using the Componential Model of Creativity, we propose that artistic, math/science, social and civic, and everyday creativity leads to business creativity, which, in turn, is associated with self-employment. We use data from the 2018 National Survey: Self-Perceptions of Creativity & Arts Participation, which includes 1784 survey participants. We identify that these various dimensions of creativity, based on their motivations and the knowledge and skill of each specific area, coalesce and drive entrepreneurial engagement. We discuss the implications of our findings, particularly regarding entrepreneurship education.