When Sexism Becomes the Norm: The Effect of Sexism on Women’s Participation in Political Online Discussions

IF 4.9 1区文学 Q1 COMMUNICATION

Communication Research Pub Date : 2025-06-14 DOI:10.1177/00936502251343988

Sabine Reich, Marko Bachl

引用次数: 0

Abstract

Publicly visible women in political news are often met with sexist backlash in social media’s comment sections. We take a social norms perspective to argue that the presence of politically active women in the news sets a descriptive norm to increase female social media users’ participation in online discussions (role model hypothesis). However, sexist comments against visible women function as signals of injunctive norms and decrease participation (sexist backlash hypothesis). A preregistered nested-stimuli experiment with a sample of German women provided no support for the role model hypothesis but some support for the adverse effects of sexist attacks. The findings indicate that the increase of women in prominent public positions might harm, instead of nourish, women’s discursive participation intention as long as the sexist backlash against women in public roles prevails.

查看原文本刊更多论文

当性别歧视成为常态：性别歧视对女性参与网络政治讨论的影响

在政治新闻中公开露面的女性经常在社交媒体的评论区遭到性别歧视的强烈反对。我们从社会规范的角度认为，在新闻中出现政治活跃的女性设定了一种描述性规范，以增加女性社交媒体用户对在线讨论的参与（角色榜样假设）。然而，针对可见女性的性别歧视评论作为禁令规范的信号，减少了参与（性别歧视反弹假说）。一项以德国女性为样本的预先注册的巢式刺激实验没有支持角色榜样假说，但在一定程度上支持了性别歧视攻击的不利影响。研究结果表明，只要对女性担任公共角色的性别歧视仍然存在，那么女性担任重要公共职位的人数增加可能会损害而不是滋养女性的话语参与意愿。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Communication Research COMMUNICATION-

CiteScore

17.10

自引率

0.00%

发文量

期刊介绍： Empirical research in communication began in the 20th century, and there are more researchers pursuing answers to communication questions today than at any other time. The editorial goal of Communication Research is to offer a special opportunity for reflection and change in the new millennium. To qualify for publication, research should, first, be explicitly tied to some form of communication; second, be theoretically driven with results that inform theory; third, use the most rigorous empirical methods; and fourth, be directly linked to the most important problems and issues facing humankind. Critieria do not privilege any particular context; indeed, we believe that the key problems facing humankind occur in close relationships, groups, organiations, and cultures.