Trends of oral nicotine pouch prices and sales by product characteristics in the USA, 2021-2024.

IF 4 2区医学 Q1 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH

Tobacco Control Pub Date : 2025-06-12 DOI:10.1136/tc-2024-059222

Yanun He, Zezhong Zhang, Brittney Keller-Hamilton, Darren Mays, Theodore L Wagener, Micah L Berman, Ce Shang

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引用次数: 0

Abstract

Background: Oral nicotine pouches (ONPs) have rapidly gained popularity in recent years. While ONPs likely expose users to fewer toxicants than cigarettes, they contain nicotine and may initiate, sustain or increase nicotine addiction and dependence. Monitoring the ONP marketplace is essential to inform timely regulatory action.

Methods: We used Nielsen ScanTrack data to analyse ONP sales and prices from 2021 to 2024. Joinpoint regression assessed sales and price trends, and ordinary least squares regression evaluated the association between ONP sales and product characteristics.

Results: Monthly ONP unit sales increased significantly, from 327 million in July 2021 to 1046 million in May 2024-more than tripling over this period (p<0.001, average monthly per cent change (AMPC)=3.45). Inflation-adjusted prices also rose, from 19 cents/pouch in June 2021 to 22 cents/pouch in May 2024 (p<0.001, AMPC=0.50). The sales of ZYN, On!, Rogue and VELO account for 99.8% of total sales. ONPs with explicit flavour descriptors outsold those with implicit flavour descriptors by more than eight times. The 'chill' flavour had also gained notable popularity. ONPs with 6 mg and 3 mg nicotine concentrations made up 68% of total sales. Additionally, ONPs with explicit flavour descriptors and higher nicotine concentrations were associated with increased sales.

Conclusions: Policy-makers may need to consider the role of major manufacturers, product flavours, and nicotine content in shaping the market. Continued surveillance is warranted to assess trends in use, particularly among youth and non-tobacco users.

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2021-2024年美国按产品特点分类的口服尼古丁袋价格和销售趋势

背景：口服尼古丁袋（ONPs）近年来迅速普及。虽然电子烟可能比香烟让使用者接触到更少的有毒物质，但它们含有尼古丁，可能引发、维持或增加尼古丁成瘾和依赖。监测ONP市场对于及时通知监管行动至关重要。方法：采用Nielsen ScanTrack数据对2021 - 2024年的ONP销售和价格进行分析。连接点回归评估销售和价格趋势，普通最小二乘回归评估ONP销售和产品特性之间的关系。结果：每月ONP单位销量显著增长，从2021年7月的3.27亿增长到2024年5月的1.046亿，比同期增长了两倍多(结论：政策制定者可能需要考虑主要制造商、产品口味和尼古丁含量在塑造市场中的作用。有必要继续进行监测，以评估使用趋势，特别是在青年和非烟草使用者中。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Tobacco Control 医学-公共卫生、环境卫生与职业卫生

CiteScore

9.10

自引率

26.90%

发文量

223

审稿时长

6-12 weeks

期刊介绍： Tobacco Control is an international peer-reviewed journal covering the nature and consequences of tobacco use worldwide; tobacco''s effects on population health, the economy, the environment, and society; efforts to prevent and control the global tobacco epidemic through population-level education and policy changes; the ethical dimensions of tobacco control policies; and the activities of the tobacco industry and its allies.