Exploring the contingent effect of cultural tailoring of GenAI chatbots on multiethnic members’ disaster information seeking and preparation attitude: A cross-group comparison

IF 4.2 1区地球科学 Q1 GEOSCIENCES, MULTIDISCIPLINARY

International journal of disaster risk reduction Pub Date : 2025-06-09 DOI:10.1016/j.ijdrr.2025.105639

Wenlin Liu , Yan Huang , Xinyan Zhao

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引用次数: 0

Abstract

Current research in disasters has identified significant barriers to reaching and effectively communicating disaster information with racial minorities. Cultural tailoring, a communication practice that presents information in a culturally relevant, appropriate, and appealing manner, offers great potential in customizing disaster information to meet diverse individuals’ disaster information needs. Extending existing research on cultural tailoring, the current study tests the effect of culturally tailored GenAI chatbot communication in promoting positive disaster information-seeking and coping outcomes, identifying two pathways through which cultural tailoring operates: in-group familiarity through homophily and enhanced source credibility. An experiment with 346 residents from Hispanic and African American groups living in Texas and Florida suggests that cultural tailoring effects are significantly moderated by race, and the two mediating pathways differently predict information seeking and preparation attitudes across the two groups. Results offer a more nuanced understanding of cultural tailoring in a diverse community context, providing practical guidelines for designing fair and inclusive GenAI technologies in disaster communication.

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探讨GenAI聊天机器人的文化定制对多民族成员灾难信息寻求和准备态度的偶然影响：跨群体比较

目前对灾害的研究已经确定了与少数种族接触和有效交流灾害信息的重大障碍。文化定制是一种以与文化相关、适当和吸引人的方式呈现信息的沟通实践，它在定制灾难信息以满足不同个人的灾难信息需求方面具有巨大潜力。本研究扩展了现有的文化定制研究，测试了文化定制GenAI聊天机器人通信在促进积极的灾难信息寻求和应对结果方面的作用，确定了文化定制的两种运作途径：通过同质性产生的群体内熟悉度和增强来源可信度。一项对居住在德克萨斯州和佛罗里达州的346名西班牙裔和非洲裔美国人进行的实验表明，文化剪裁效应受种族的显著调节，两种中介途径不同地预测了两个群体的信息寻求和准备态度。结果提供了对不同社区背景下的文化定制的更细致的理解，为在灾害传播中设计公平和包容的GenAI技术提供了实用指南。

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来源期刊

International journal of disaster risk reduction GEOSCIENCES, MULTIDISCIPLINARYMETEOROLOGY-METEOROLOGY & ATMOSPHERIC SCIENCES

CiteScore

8.70

自引率

18.00%

发文量

688

审稿时长

79 days

期刊介绍： The International Journal of Disaster Risk Reduction (IJDRR) is the journal for researchers, policymakers and practitioners across diverse disciplines: earth sciences and their implications; environmental sciences; engineering; urban studies; geography; and the social sciences. IJDRR publishes fundamental and applied research, critical reviews, policy papers and case studies with a particular focus on multi-disciplinary research that aims to reduce the impact of natural, technological, social and intentional disasters. IJDRR stimulates exchange of ideas and knowledge transfer on disaster research, mitigation, adaptation, prevention and risk reduction at all geographical scales: local, national and international. Key topics:- -multifaceted disaster and cascading disasters -the development of disaster risk reduction strategies and techniques -discussion and development of effective warning and educational systems for risk management at all levels -disasters associated with climate change -vulnerability analysis and vulnerability trends -emerging risks -resilience against disasters. The journal particularly encourages papers that approach risk from a multi-disciplinary perspective.