Application of Artificial Intelligence (AI) in Health Promotion: A Case Study of an Experience From a Public Health Institution in Sri Lanka.

IF 1.6 Q3 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH

Health Promotion Practice Pub Date : 2025-06-10 DOI:10.1177/15248399251341845

Millawage Supun Dilara Wijesinghe, A C A Pathirana, Weerasinghe Mudiyanselage Prasad Chathuranga Weerasinghe, Balangoda Muhamdiramlage Indika Gunawardana, Nissanka Achchi Kankanamalage Ayoma Iroshanee Nissanka, Upeksha Gayani Karawita, Ranjith Batuwanthudawe, A M A A P Alagiyawanna

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Abstract

This case study explores the application of artificial intelligence (AI)-based technologies by the Health Promotion Bureau, one of the main preventive health institutions in Sri Lanka. Public engagement was analyzed via randomly selected posts created via AI-based and non-AI-based technologies on the basis of their reach and engagement. The use of AI-generated images for health communication on social media platforms markedly enhanced public engagement, with AI posts achieving 30%-40% greater reach and interaction than non-AI posts. AI technologies facilitate effective advocacy, mediation, and enabling strategies; support policy reforms; improve stakeholder collaboration; and empower communities. In addition to these successes, the institution has faced several challenges regarding data governance, infrastructure, workforce skills, and strategic partnerships. This study highlights the requirements for formal data governance mechanisms, advanced analytical infrastructure, and structured training programs to maximize the benefits of AI-based technology. These findings suggest that public health institutions are better at integrating AI technologies to improve health promotion efforts, and further research is needed to evaluate public engagement with AI-developed materials.

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人工智能（AI）在健康促进中的应用：斯里兰卡一家公共卫生机构的经验案例研究

本案例研究探讨了斯里兰卡主要预防卫生机构之一的健康促进局对基于人工智能（AI）的技术的应用。通过随机选择通过人工智能和非人工智能技术创建的帖子，根据其覆盖范围和参与度来分析公众参与度。在社交媒体平台上使用人工智能生成的图像进行卫生交流，显著提高了公众参与度，人工智能帖子的覆盖面和互动性比非人工智能帖子高出30%-40%。人工智能技术促进了有效的宣传、调解和扶持战略；支持政策改革；改善利益相关者协作；并赋予社区权力。除了这些成功之外，该机构还面临着数据治理、基础设施、劳动力技能和战略合作伙伴关系方面的一些挑战。本研究强调了对正式数据治理机制、高级分析基础设施和结构化培训计划的需求，以最大限度地发挥基于人工智能技术的优势。这些发现表明，公共卫生机构在整合人工智能技术以改善健康促进工作方面做得更好，需要进一步研究来评估公众对人工智能开发材料的参与情况。

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来源期刊

Health Promotion Practice PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH-

CiteScore

3.80

自引率

5.30%

发文量

126

期刊介绍： Health Promotion Practice (HPP) publishes authoritative articles devoted to the practical application of health promotion and education. It publishes information of strategic importance to a broad base of professionals engaged in the practice of developing, implementing, and evaluating health promotion and disease prevention programs. The journal"s editorial board is committed to focusing on the applications of health promotion and public health education interventions, programs and best practice strategies in various settings, including but not limited to, community, health care, worksite, educational, and international settings. Additionally, the journal focuses on the development and application of public policy conducive to the promotion of health and prevention of disease.