Restaurants’ online ratings: To appear or not to appear in TV competition shows

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-06-12 DOI:10.1016/j.ijhm.2025.104309

Oriol Anguera-Torrell , Giovanni Giusti , Josep Maria Raya

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Abstract

Restaurant TV reality shows have become very popular. One specific format involves various restaurants competing to become the best in their local region. The restaurants appearing in them get much visibility and can become famous for better or worse, potentially affecting their online ratings. This paper empirically analyzes the causal effect of featuring in one of these shows in Catalonia (Spain) on online restaurant ratings. To this end, we create two fictitious versions of the participating restaurants by separately considering those ratings whose associated reviews are in Catalan -which viewers of the show can potentially write- and those in languages not commonly spoken in Catalonia. Fictitious restaurants based on Catalan reviews serve as our treated group, while the others act as controls. Then, using a staggered difference-in-differences approach, we estimate a positive effect of the show on the number of reviews but not the average rating, yielding critical implications.

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餐馆的在线评分：参加或不参加电视竞赛节目

餐馆电视真人秀已经变得非常流行。其中一种特殊的模式是各家餐厅竞相成为当地最好的餐厅。出现在榜单上的餐厅获得了很大的知名度，可能会因好或坏而出名，这可能会影响它们的在线评分。本文实证分析了在加泰罗尼亚（西班牙）参加其中一个节目对在线餐厅评分的因果关系。为此，我们创建了两个虚构版本的参与餐厅，分别考虑那些相关评论是用加泰罗尼亚语（节目的观众可能会写评论）和那些在加泰罗尼亚不常用语言的评级。基于加泰罗尼亚评论的虚构餐厅作为我们的实验组，而其他餐厅作为对照组。然后，使用交错差分法，我们估计了该节目对评论数量的积极影响，而不是对平均评级的积极影响，从而得出关键的结论。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.