{"title":"Revisit the Multisensory Integration in Hospitality and Tourism Studies","authors":"Guyang Lin, Mimi Li, Naipeng Jiang","doi":"10.1002/jtr.70050","DOIUrl":null,"url":null,"abstract":"<div>\n \n <p>The realm of hospitality and tourism has recently experienced a surge in multisensory research. However, there remains a noticeable gap in studies focusing on multisensory integration, a concept widely explored in other marketing domains. This article synthesizes insights from sensory marketing and neuroscience to propose three innovative research directions in the context of hospitality and tourism. It also discusses the theoretical and practical implications of these research pathways, highlighting their significance in advancing our understanding of multisensory experiences within the industry. Furthermore, the article discusses advanced methodological approaches necessary to effectively investigate these research directions, highlighting how such tools can enhance the rigor and relevance of multisensory research within hospitality and tourism.</p>\n </div>","PeriodicalId":51375,"journal":{"name":"International Journal of Tourism Research","volume":"27 3","pages":""},"PeriodicalIF":5.7000,"publicationDate":"2025-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/jtr.70050","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
The realm of hospitality and tourism has recently experienced a surge in multisensory research. However, there remains a noticeable gap in studies focusing on multisensory integration, a concept widely explored in other marketing domains. This article synthesizes insights from sensory marketing and neuroscience to propose three innovative research directions in the context of hospitality and tourism. It also discusses the theoretical and practical implications of these research pathways, highlighting their significance in advancing our understanding of multisensory experiences within the industry. Furthermore, the article discusses advanced methodological approaches necessary to effectively investigate these research directions, highlighting how such tools can enhance the rigor and relevance of multisensory research within hospitality and tourism.
期刊介绍：
International Journal of Tourism Research promotes and enhances research developments in the field of tourism. The journal provides an international platform for debate and dissemination of research findings whilst also facilitating the discussion of new research areas and techniques. IJTR continues to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. The scope of the journal is international and welcomes research that makes original contributions to theories and methodologies. It continues to publish high quality research papers in any area of tourism, including empirical papers on tourism issues. The journal welcomes submissions based upon both primary research and reviews including papers in areas that may not directly be tourism based but concern a topic that is of interest to researchers in the field of tourism, such as economics, marketing, sociology and statistics. All papers are subject to strict double-blind (or triple-blind) peer review by the international research community.
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