Heterogeneous cross-side network effects on peer-to-peer platforms: Implications of nonprofessional suppliers and professional suppliers

IF 8.2 2区 管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS
Wenyu Yang, Peijian Song, Yinglin Ruan
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引用次数: 0

Abstract

Cross-side network effects (CNEs) have been widely acknowledged in platform literature for their central role in shaping platform growth and governance. While growing literature focuses on the relative strengths of CNEs driven by suppliers and consumers, most studies assume that suppliers are homogeneous and thereby overlook the potential heterogeneity of CNEs driven by different suppliers. This study contributes by further distinguishing between nonprofessional and professional suppliers on P2P platforms. Using panel-vector-auto-regression (PVAR) analysis, we examine whether the strengths of CNEs between suppliers and consumers are heterogeneous across these two types of suppliers. The empirical results suggest that regarding supplier-to-consumer CNEs, both the quantity and quality of nonprofessional suppliers (vs. professional suppliers) have stronger CNEs on consumer size. In turn, regarding consumer-to-supplier CNEs, consumer size has stronger CNEs on the quantity of nonprofessional suppliers (vs. professional suppliers) but has weaker CNEs on the quality of nonprofessional suppliers (vs. professional suppliers). These findings contribute to the theoretical understanding of the dynamic nature of CNEs and practical strategies for platform governance in coordinating with nonprofessional and professional suppliers.
点对点平台的异构横向网络效应:非专业供应商和专业供应商的影响
横向网络效应(CNEs)在平台文献中因其在塑造平台增长和治理中的核心作用而得到广泛认可。虽然越来越多的文献关注由供应商和消费者驱动的CNEs的相对优势,但大多数研究假设供应商是同质的,从而忽略了由不同供应商驱动的CNEs的潜在异质性。本研究进一步区分了P2P平台上的非专业供应商和专业供应商。使用面板向量自回归(PVAR)分析,我们检验了供应商和消费者之间的CNEs优势在这两种类型的供应商之间是否存在异质性。实证结果表明,就供应商对消费者的CNEs而言,非专业供应商的数量和质量(相对于专业供应商)对消费者规模的CNEs更强。反过来,对于消费者对供应商的CNEs,消费者规模对非专业供应商数量的CNEs更强(与专业供应商相比),但对非专业供应商质量的CNEs更弱(与专业供应商相比)。这些发现有助于从理论上理解CNEs的动态性质,并有助于在与非专业和专业供应商协调时制定平台治理的实践策略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Information & Management
Information & Management 工程技术-计算机:信息系统
CiteScore
17.90
自引率
6.10%
发文量
123
审稿时长
1 months
期刊介绍: Information & Management is a publication that caters to researchers in the field of information systems as well as managers, professionals, administrators, and senior executives involved in designing, implementing, and managing Information Systems Applications.
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