Laure Dedecker , Lara Schreurs , Laura Vandenbosch , Eline Pellemans , Loeka Van Hul , Chelly Maes
{"title":"Visible difference: A multi-method study investigating content of and responses to influencers with visible differences","authors":"Laure Dedecker , Lara Schreurs , Laura Vandenbosch , Eline Pellemans , Loeka Van Hul , Chelly Maes","doi":"10.1016/j.bodyim.2025.101921","DOIUrl":null,"url":null,"abstract":"<div><div>In recent years, a new group of body positivity influencers has emerged on Instagram, namely influencers with a visible difference (i.e., a scar, mark, or condition on your face or body that makes you look different). These influencers may be particularly influential on the body image of young people who themselves have a visible difference due to their perceived closeness. The aim of the present study was, therefore, to explore the content characteristics of these influencers and how young individuals with a visible difference get exposed to and respond to such content. The present study provides a multi-method study combining a quantitative content analysis (Study 1) with in-depth interviews (Study 2). In Study 1, a sample of 629 posts from the Instagram accounts of influencers with visible differences was analysed to examine body positive and harmful appearance-related cues, and themes, as well as their relationship to the number of likes received. In Study 2, we conducted 10 in-depth interviews with young adults with a variety of visible differences. By integrating the findings from both studies, this research highlights the potential of influencers with a visible difference for positive body image reinforcement among young individuals with a visible difference, and the broader audience. However, the results also reveal potential boundaries and harmful appearance-related cues that could hinder their positive impact on individuals’ body image.</div></div>","PeriodicalId":48312,"journal":{"name":"Body Image","volume":"54 ","pages":"Article 101921"},"PeriodicalIF":5.4000,"publicationDate":"2025-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Body Image","FirstCategoryId":"102","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S1740144525000725","RegionNum":1,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"PSYCHIATRY","Score":null,"Total":0}
引用次数: 0
Abstract
In recent years, a new group of body positivity influencers has emerged on Instagram, namely influencers with a visible difference (i.e., a scar, mark, or condition on your face or body that makes you look different). These influencers may be particularly influential on the body image of young people who themselves have a visible difference due to their perceived closeness. The aim of the present study was, therefore, to explore the content characteristics of these influencers and how young individuals with a visible difference get exposed to and respond to such content. The present study provides a multi-method study combining a quantitative content analysis (Study 1) with in-depth interviews (Study 2). In Study 1, a sample of 629 posts from the Instagram accounts of influencers with visible differences was analysed to examine body positive and harmful appearance-related cues, and themes, as well as their relationship to the number of likes received. In Study 2, we conducted 10 in-depth interviews with young adults with a variety of visible differences. By integrating the findings from both studies, this research highlights the potential of influencers with a visible difference for positive body image reinforcement among young individuals with a visible difference, and the broader audience. However, the results also reveal potential boundaries and harmful appearance-related cues that could hinder their positive impact on individuals’ body image.
期刊介绍:
Body Image is an international, peer-reviewed journal that publishes high-quality, scientific articles on body image and human physical appearance. Body Image is a multi-faceted concept that refers to persons perceptions and attitudes about their own body, particularly but not exclusively its appearance. The journal invites contributions from a broad range of disciplines-psychological science, other social and behavioral sciences, and medical and health sciences. The journal publishes original research articles, brief research reports, theoretical and review papers, and science-based practitioner reports of interest. Dissertation abstracts are also published online, and the journal gives an annual award for the best doctoral dissertation in this field.