The Rapid Synthesis of Integral Stimuli.

Abstract

Integral stimuli (e.g., colors varying in saturation and brightness) are classically considered to be processed holistically (i.e., as undifferentiated stimulus wholes); people analyze such stimuli into their consistent dimensions only with substantial time, effort, training, or instruction (Foard & Kemler, 1984). In contrast, Combination Theory (Wills et al., 2015) argues that the dimensions of integral stimuli are quickly combined. Through an investigation of the effects of stimulus presentation time, we support Combination Theory over the classical holistic-to-analytic account. Specifically, using colored squares varying in saturation and brightness, we demonstrate that the prevalence of single-dimension classification increases as stimulus presentation time is reduced. We conclude that integral stimuli are not slowly analyzed, they are quickly synthesized.