Localized practices of rural tourism makers from a resilience perspective: A comparative study in China

Abstract

Global research consistently highlights tourism as a pivotal strategy for fostering rural revitalization and reshaping urban-rural relations. Drawing upon the urban-rural mobility traits of rural tourism makers, this study delineates three distinct categories: endogenous, integrative, and nested. Through comparative case analysis, this study examines the influence of rural tourism makers (RTMs) on urban-rural resilience in China across micro-, meso-, and macro-level dimensions. Specifically, endogenous tourism entrepreneurs primarily leverage local resources and social capital to foster adaptive development that is deeply rooted in rural characteristics. In contrast, exogenous tourism entrepreneurs facilitate the optimal allocation of urban and rural resources through strategic adaptability in both urban and rural milieus. Nested tourism entrepreneurs exemplify a nascent trend in urban-rural integration, emphasizing the centrality of rural areas within this framework. Ultimately, this research endeavors to construct a rural-urban resilience framework, which provides a valuable reference for global efforts aimed at achieving rural revitalization, contributing to a deeper understanding of the intricate interplay between tourism entrepreneurship and urban-rural dynamics.