Generational shifts in grocery shopping behavior: The Covid-19 pandemic impact across generations

Abstract

Generational shifts in consumer shopping behavior have garnered increasing interest, particularly due to the impact of the Covid-19 pandemic on different age cohorts. This study examines changes in the shopping behavior of Slovak consumers in 2020, 2021, and 2024 using representative research data, focusing on all generational cohorts (except Generation Alpha). The analysis reveals differences and similarities in fast-moving consumer goods shopping behavior among generations during the Covid-19 pandemic. Findings highlight generational trends in store choice, purchase frequency, and panic buying. Our findings deepen the understanding of how generational differences shape consumer responses to crises like the Covid-19 pandemic.