Do ethics, locavorism, and engagement stimulate memorable wine tourism and hospitality experiences? A moral identity perspective

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-06-05 DOI:10.1016/j.ijhm.2025.104323

Babak Taheri , Endrit Kromidha , Girish Prayag , Martin Gannon

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引用次数: 0

Abstract

Across tourism and hospitality research, the memorability of experiences is no longer primarily contingent upon the object of consumption, but instead increasingly driven by ethical considerations capable of stimulating consumer engagement therein. Focusing on locavorism, and deploying the lens of moral identity theory, we address a research gap in this direction via convergent parallel mixed methods. This includes in-depth interviews (n = 21), which contextualize consumer engagement in translating ethical mindedness and locavorism into memorable tourism and hospitality experiences, and survey data (n = 960) from travelers visiting wineries in Cappadocia (Turkey) to evaluate a conceptual model linking key constructs in this study. Findings reveal how personal traits, environmental factors, and social interactions shape memorable wine tourism experiences, informing debates on ethics, locavorism, and sustainability, with implications for marketing, entrepreneurship, and regional development policies.

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道德、本土主义和参与是否会激发令人难忘的葡萄酒旅游和酒店体验？道德认同视角

在旅游和酒店研究中，体验的可记忆性不再主要取决于消费对象，而是越来越多地受到能够刺激消费者参与其中的道德考虑的驱动。本研究聚焦于本土饮食主义，运用道德同一性理论的视角，通过趋同平行混合方法解决了这一方向上的研究空白。这包括深度访谈（ = 21），其中将消费者参与将道德意识和本土主义转化为难忘的旅游和酒店体验的背景，以及来自访问卡帕多西亚（土耳其）酒庄的旅行者的调查数据（ = 960），以评估连接本研究中关键结构的概念模型。研究结果揭示了个人特征、环境因素和社会互动如何塑造令人难忘的葡萄酒旅游体验，为道德、本土主义和可持续性的辩论提供了信息，并对营销、创业和区域发展政策产生了影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.