Digital She-nanigans: Social media users’ response toward online hostilities targeting a female science communicator with marginalized identities

IF 4.5 1区文学 Q1 COMMUNICATION

New Media & Society Pub Date : 2025-05-29 DOI:10.1177/14614448251342242

Melanie Saumer, Kevin Koban, Jörg Matthes

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引用次数: 0

Abstract

Online hostility poses a growing societal challenge, yet quantitative evidence on how social media users respond to different kinds of hostility targeting different identities is limited, even though insights into bystander perceptions are detrimental to combat the online hate endemic. This online experiment ( N = 461) examines cognitive (perceived acceptability), affective (negative emotions), and behavioral (intervention intentions) responses to varyingly hostile comments (impolite vs uncivil vs intolerant) directed at a female science communicator with different ethnic (Black vs White) and LGBTQIA+ identity cues (heterosexual vs homosexual vs trans), thus shedding light on intersectional identities comprising social group affiliations with varying levels of marginalization. While intolerance triggered stronger emotional reactions than impoliteness and incivility (likely due to its discriminatory nature), participants were, somewhat paradoxically, more inclined to act (and advocated for more institutional action) against incivility. Furthermore, ethnic cues had a much stronger influence than LGBTQIA+ identity cues across response domains.

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数字女性：社交媒体用户对网络上针对具有边缘身份的女性科学传播者的敌意的反应

网络上的敌意构成了一个日益严峻的社会挑战，然而，关于社交媒体用户如何应对针对不同身份的不同敌意的定量证据是有限的，尽管对旁观者看法的洞察对打击网络仇恨是有害的。这项在线实验（N = 461）考察了对不同种族（黑人vs白人）和LGBTQIA+身份线索（异性恋vs同性恋vs跨性别）的女性科学传播者的各种敌意评论（不礼貌vs不文明vs不宽容）的认知（感知可接受性）、情感（负面情绪）和行为（干预意图）反应。从而揭示了包括不同程度边缘化的社会群体关系在内的交叉身份。虽然不宽容比不礼貌和不文明更能引发强烈的情绪反应（可能是由于其歧视性），但有些矛盾的是，参与者更倾向于采取行动（并主张采取更多制度性行动）反对不文明。此外，种族线索在各反应域的影响远强于LGBTQIA+身份线索。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

New Media & Society COMMUNICATION-

CiteScore

12.70

自引率

8.00%

发文量

274

期刊介绍： New Media & Society engages in critical discussions of the key issues arising from the scale and speed of new media development, drawing on a wide range of disciplinary perspectives and on both theoretical and empirical research. The journal includes contributions on: -the individual and the social, the cultural and the political dimensions of new media -the global and local dimensions of the relationship between media and social change -contemporary as well as historical developments -the implications and impacts of, as well as the determinants and obstacles to, media change the relationship between theory, policy and practice.