The emotional consumer: Sustainable luxury choices amid climate change

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-05-29 DOI:10.1016/j.ijhm.2025.104290

Joo Young Kim , Yerin Yhee , Jungkeun Kim , Chulmo Koo

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引用次数: 0

Abstract

Despite efforts to implement sustainable practices, customer resistance and accusations of greenwashing pose significant challenges, which are compounded by the abstract nature of climate change making it difficult for people to comprehend its urgency and immediate impact. This study investigates how emotional responses to climate change influence travelers' pro-environmental behaviors. We examined the interaction effects of different types of travel on customers' negative affect states evoked by climate change issues and their behavioral intentions. Furthermore, we found the mediating role of the anticipated warm-glow in explaining why customers are inclined toward sustainable options, but not moral obligation. Five experiments provide deeper insights into why customers are drawn to sustainable options as a response to their emotional states. The findings highlight that emotional rewards play a significant role in customers' sustainable choices, emphasizing emotional factors as key predictors of climate action.

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情绪化的消费者：气候变化中可持续的奢侈品选择

尽管努力实施可持续实践，但客户的抵制和对“洗绿”的指责构成了重大挑战，再加上气候变化的抽象性质，使人们难以理解其紧迫性和直接影响。本研究探讨了对气候变化的情绪反应如何影响旅行者的亲环境行为。研究了不同旅游类型对气候变化引起的顾客负面影响状态及其行为意向的交互作用。此外，我们发现预期的暖光在解释为什么消费者倾向于可持续选择而不是道德义务方面的中介作用。五个实验提供了更深入的见解，为什么顾客会被可持续的选择所吸引，作为对他们情绪状态的回应。研究结果强调，情感奖励在客户的可持续选择中发挥着重要作用，强调情感因素是气候行动的关键预测因素。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.