Identifying valuable reviews for review users: The value of tag systems on hotel booking platforms

IF 9.9 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

International Journal of Hospitality Management Pub Date : 2025-05-29 DOI:10.1016/j.ijhm.2025.104291

Congyue Xu , Juan Luis Nicolau , Rob Law , Xianwei Liu

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引用次数: 0

Abstract

In the era of big data, hotel booking platforms are inundated with an overwhelming volume of consumer reviews, which hinders review users from identifying valuable reviews. This study examines how review tags—a simple yet powerful heuristic—highlight valuable reviews and influence potential consumers and hotel managers. Using a dataset of 190,939 consumer reviews, we find that tagged reviews are more likely to be exerted more posting effort and receive more attention from review users. However, these relationships follow an inverted U curve, which suggests that the overuse of tags may counteract the intended benefits. We extend the theory of planned behavior by showing tags shape reviewers’ posting effort via attitudes and subjective norms, while dual-process theory reveals the heuristic role of tags for review users. Our findings provide insights for platforms to improve review systems and offer reviewers strategic ways to enhance their review’s impact.

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为评论用户识别有价值的评论：酒店预订平台上标签系统的价值

在大数据时代，酒店预订平台被大量的消费者评论淹没，这阻碍了评论用户识别有价值的评论。本研究考察了评论标签——一种简单而强大的启发式方法——如何突出有价值的评论，并影响潜在的消费者和酒店经理。使用190,939个消费者评论的数据集，我们发现有标签的评论更有可能付出更多的发布努力，并获得评论用户的更多关注。然而，这些关系遵循倒U曲线，这表明过度使用标签可能会抵消预期的好处。我们扩展了计划行为理论，展示了标签通过态度和主观规范塑造评论者的发布努力，而双过程理论揭示了标签对评论者的启发式作用。我们的研究结果为平台提供了改进评审系统的见解，并为评审人员提供了提高其评审影响的战略方法。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

International Journal of Hospitality Management HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

21.20

自引率

9.40%

发文量

218

审稿时长

85 days

期刊介绍： The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation. In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field. The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.