{"title":"Syndication in a FAST world: Lineages and ruptures","authors":"Mike Van Esler","doi":"10.1177/17496020251344737","DOIUrl":null,"url":null,"abstract":"The emergence of free ad-supported television (FAST) services has been growing in the streaming television market. In contrast with subscription video on demand (SVOD) services, FAST rely on library programming to draw in viewers. Functionally, this is an evolution of the linear television practice of syndication and remediates existing, successful television practices. Culturally, it serves to preserve several televisual heritages, including specific programs and ‘disposable’ genres like tabloid talk shows, game shows, and reality television. This article addresses how syndication functions in a streaming environment and what it tells us about which market segments and demographics media corporations are targeting in this emerging space.","PeriodicalId":51917,"journal":{"name":"Critical Studies in Television","volume":"47 1","pages":""},"PeriodicalIF":0.9000,"publicationDate":"2025-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Critical Studies in Television","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/17496020251344737","RegionNum":2,"RegionCategory":"艺术学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"FILM, RADIO, TELEVISION","Score":null,"Total":0}
引用次数: 0
Abstract
The emergence of free ad-supported television (FAST) services has been growing in the streaming television market. In contrast with subscription video on demand (SVOD) services, FAST rely on library programming to draw in viewers. Functionally, this is an evolution of the linear television practice of syndication and remediates existing, successful television practices. Culturally, it serves to preserve several televisual heritages, including specific programs and ‘disposable’ genres like tabloid talk shows, game shows, and reality television. This article addresses how syndication functions in a streaming environment and what it tells us about which market segments and demographics media corporations are targeting in this emerging space.
期刊介绍:
Critical Studies in Television publishes articles that draw together divergent disciplines and different ways of thinking, to promote and advance television as a distinct academic discipline. It welcomes contributions on any aspect of television—production studies and institutional histories, audience and reception studies, theoretical approaches, conceptual paradigms and pedagogical questions. It continues to invite analyses of the compositional principles and aesthetics of texts, as well as contextual matters relating to both contemporary and past productions. CST also features book reviews, dossiers and debates. The journal is scholarly but accessible, dedicated to generating new knowledge and fostering a dynamic intellectual platform for television studies.