Strategic shame management – Leveraging individual footprints to nudge sustainable development goal 12

IF 9.6 1区环境科学与生态学 Q1 ENVIRONMENTAL STUDIES

Sustainable Production and Consumption Pub Date : 2025-05-17 DOI:10.1016/j.spc.2025.04.018

Nikolai Kazantsev , Ahmet Onur Agca , Orsolya-Anna Mate , Kamran Chatha , Jan Godsell

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引用次数: 0

Abstract

In the pursuit of United Nations Sustainable Development Goal 12 (SDG12) – ‘Ensure sustainable consumption and production patterns’ - a significant challenge persists: the misalignment between consumer demand for environmentally harmful products and the need for sustainable manufacturing practices. Through seven workshops with consumers, manufacturers, and academics, we explore innovative solutions using systems thinking. Our key finding reveals that calculating individual ecological footprints can catalyse change by triggering guilt in consumers and shame in manufacturers. We propose a three-stage model for policymakers to nudge gradual yet structural changes towards SDG12 by implementing rankings targeting the most polluting supply chains. This research offers theoretical insights into emotion-driven sustainability efforts and practical guidance for industry leaders to align consumer behaviour and manufacturing practices with global sustainability goals.

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战略羞耻感管理——利用个人足迹推动可持续发展目标12

在追求联合国可持续发展目标12 （SDG12）“确保可持续消费和生产模式”的过程中，一个重大挑战仍然存在：消费者对环境有害产品的需求与对可持续制造实践的需求之间的不一致。通过与消费者、制造商和学者的七个研讨会，我们探索使用系统思维的创新解决方案。我们的主要发现表明，计算个人生态足迹可以通过引发消费者的内疚和制造商的羞耻来催化变化。我们提出了一个三阶段模型，供政策制定者通过实施针对污染最严重的供应链的排名，推动逐步实现可持续发展目标12的结构性变革。这项研究为情感驱动的可持续发展努力提供了理论见解，并为行业领导者提供了实践指导，以使消费者行为和制造实践与全球可持续发展目标保持一致。

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来源期刊

Sustainable Production and Consumption Environmental Science-Environmental Engineering

CiteScore

17.40

自引率

7.40%

发文量

389

审稿时长

13 days

期刊介绍： Sustainable production and consumption refers to the production and utilization of goods and services in a way that benefits society, is economically viable, and has minimal environmental impact throughout its entire lifespan. Our journal is dedicated to publishing top-notch interdisciplinary research and practical studies in this emerging field. We take a distinctive approach by examining the interplay between technology, consumption patterns, and policy to identify sustainable solutions for both production and consumption systems.