Daily deal distribution and local destination characteristics: Data-driven analysis of upmarket Italian hotel online sales practices

IF 7.8 1区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Hospitality and Tourism Management Pub Date : 2025-05-23 DOI:10.1016/j.jhtm.2025.03.013

Katarzyna Minor , Dario Bertocchi , Giancarlo Fedeli , Luka Tomat , Miha Bratec

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Abstract

This paper examines hotels’ use of niche daily deal websites (flash sales) through the lens of external, destination characteristics, aiming to establish relationships between the two. Extant research indicates that both internal and external factors influence the decision-making processes of hotel businesses, yet, to date, this popular practice has been examined only from an internal business perspective. Using web scraping techniques, spatial and census data combined with quantitative analysis, the paper analyses 2741 niche daily deal offerings of 4-and 5-star Italian hotels against destination characteristics. The paper evidences the destination market structure impact on the conduct of hotels related to daily deal use. It shows that destination seasonality, economic tourist reliance, local competition and tourism demand are correlated with the volume and/or depth of discount of hotel offers featured via daily deal websites. This study contributes to the pricing research by empirically evidencing and comprehensively mapping a relationship between localised destination characteristics and hotel discounting behaviour.

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每日交易分布和当地目的地特征：意大利高档酒店在线销售实践的数据驱动分析

本文通过外部、目的地特征的视角考察了酒店对利基团购网站（限时抢购）的使用，旨在建立两者之间的关系。现有的研究表明，内部和外部因素都会影响酒店企业的决策过程，然而，到目前为止，这种流行的做法只从内部业务的角度进行了研究。本文利用网络抓取技术、空间和人口普查数据结合定量分析，分析了2741家意大利4星级和5星级酒店针对目的地特征提供的每日特价产品。本文论证了目的地市场结构对酒店日常交易使用行为的影响。结果表明，目的地的季节性、经济旅游依赖、当地竞争和旅游需求与团购网站提供的酒店优惠的数量和/或深度相关。本研究通过实证证明和全面描绘了本地化目的地特征与酒店折扣行为之间的关系，为定价研究做出了贡献。

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来源期刊

Journal of Hospitality and Tourism Management Multiple-

CiteScore

13.30

自引率

8.40%

发文量

177

审稿时长

45 days

期刊介绍： Journal Name: Journal of Hospitality and Tourism Management Affiliation: Official journal of CAUTHE (Council for Australasian Tourism and Hospitality Education Inc.) Scope: Broad range of topics including: Tourism and travel management Leisure and recreation studies Emerging field of event management Content: Contains both theoretical and applied research papers Encourages submission of results of collaborative research between academia and industry.