Offensiveness and virtuousness of a sports crisis: Identity, SCCT, and social assessment

IF 4.1 3区管理学 Q2 BUSINESS

Public Relations Review Pub Date : 2025-05-22 DOI:10.1016/j.pubrev.2025.102581

Tyler G. Page , Anita Atwell Seate , Allison P. Chatham , Jungkyu Rhys Lim , Duli Shi , Lingyan Ma , Romy RW

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引用次数: 0

Abstract

Offensiveness and virtuousness have been identified as strong predictors of post-crisis reputation in an experiment regarding a fictional organization. This study identifies how these variables reflect the types of information processing identified in the social assessment literature. Further, this study assesses the influence of virtuousness and offensiveness in a crisis facing real-world organizations with which participants have pre-existing connections. Using an experiment with 574 participants recruited from Amazon’s Mechanical Turk, the experiment examines a cheating crisis engulfing an NFL team. Utilizing the sports crisis communication literature, this research assesses the effects of SCCT’s prescribed responses and identity on reputation. Results show that identity directly influences offensiveness, virtuousness, and reputation, and has indirect effects on post-crisis reputation via the intervening variables, as proposed by REMREP. Connections between REMREP and the social assessment literature are identified and discussed.

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体育危机的攻击性和良性：身份、SCCT和社会评价

在一项关于虚构组织的实验中，攻击性和美德被确定为危机后声誉的有力预测因素。本研究确定了这些变量如何反映社会评估文献中识别的信息处理类型。此外，本研究评估了美德和攻击性在面对现实世界组织危机时的影响，参与者与这些组织有预先存在的联系。该实验从亚马逊的土耳其机器人中招募了574名参与者，研究了一场席卷NFL球队的作弊危机。利用体育危机传播文献，本研究评估了SCCT的规定反应和身份对声誉的影响。结果表明，认同直接影响攻击性、美德和声誉，并通过干预变量间接影响危机后声誉。对REMREP与社会评估文献之间的联系进行了识别和讨论。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Public Relations Review Multiple-

CiteScore

8.00

自引率

19.00%

发文量

期刊介绍： The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.